Google reportedly plans ad blocking feature for Chrome browser

Yes, that Google. The one that makes a lot of money selling those ads.

Google will add an ad-blocking feature to the mobile and desktop versions of its Chrome browser, according to an article from The Wall Street Journal. The company is planning to announce this new feature in a few weeks.

Though the CFBA is uninvolved with the reported Chrome ad blocker, "it's the logical extension of the goal we're trying to achieve and in line with what stakeholders said they meant to do when standards were established", said Stuart Ingis, a partner at the law firm Venable who represents the organization. However, the same sources said that by introducing its own ad blocker, Chrome will expect people to stop using other such features on the market. For instance, Google needed to pay to become part of the "Acceptable Ads" program developed by Eyeo. Digital advertising is Google's bread and butter, and reports say that Google Chrome is still by far the world's most-used browser. This program actually allows only certain ads to pass through the blocker's filters. They declared that they had worked with industry trades and the Coalition for Better Ads to analyze several methods through which Google could support the ad blocking feature.

With the overwhelming majority of Google's income coming from advertising, ad-blocking is a problem for the company. The only thing the company confirmed was that it has indeed been working with the Coalition for Better Ads.

Chaffetz leaves door open to not finish term in House
Chaffetz's district, a large swath of Utah southeast of Salt Lake City including Provo, voted 78 percent for Mitt Romney in 2012. The Utah lawmaker earned a bachelor's degree in communications from Brigham Young University and played football at the school.

However, in a Wednesday statement, Google refused to comment on the rumors. If customers do not disable this ad blocking features, they will have a web experience which will be entirely established and ruled by Google.

Pop-up ads and prestitial ads that load before the content were some of the ad types that were found in a survey of 25,000 users to be the least preferred ad experiences by mobile users, while desktop users objected to pop-up ads, auto-playing videos with sound, large sticky ads and prestitial ads with a countdown, according to the Coalition.

The addition of ad blocking to Chrome "raises the perception of anticompetitiveness", but isn't expected to impact business, according to a CFBA member and Google competitor speaking on background due to nondisclosure agreements.

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