Google reportedly plans ad blocking feature for Chrome browser

Yes, that Google. The one that makes a lot of money selling those ads.

Google will add an ad-blocking feature to the mobile and desktop versions of its Chrome browser, according to an article from The Wall Street Journal. The company is planning to announce this new feature in a few weeks.

Though the CFBA is uninvolved with the reported Chrome ad blocker, "it's the logical extension of the goal we're trying to achieve and in line with what stakeholders said they meant to do when standards were established", said Stuart Ingis, a partner at the law firm Venable who represents the organization. However, the same sources said that by introducing its own ad blocker, Chrome will expect people to stop using other such features on the market. For instance, Google needed to pay to become part of the "Acceptable Ads" program developed by Eyeo. Digital advertising is Google's bread and butter, and reports say that Google Chrome is still by far the world's most-used browser. This program actually allows only certain ads to pass through the blocker's filters. They declared that they had worked with industry trades and the Coalition for Better Ads to analyze several methods through which Google could support the ad blocking feature.

With the overwhelming majority of Google's income coming from advertising, ad-blocking is a problem for the company. The only thing the company confirmed was that it has indeed been working with the Coalition for Better Ads.

Murray crashes out of Monte Carlo
Murray was playing only his second match since returning from a five-week layoff after an elbow injury. But sitting here, being 4-Love up in the third, I haven't lost many matches like that in my career.

However, in a Wednesday statement, Google refused to comment on the rumors. If customers do not disable this ad blocking features, they will have a web experience which will be entirely established and ruled by Google.

Pop-up ads and prestitial ads that load before the content were some of the ad types that were found in a survey of 25,000 users to be the least preferred ad experiences by mobile users, while desktop users objected to pop-up ads, auto-playing videos with sound, large sticky ads and prestitial ads with a countdown, according to the Coalition.

The addition of ad blocking to Chrome "raises the perception of anticompetitiveness", but isn't expected to impact business, according to a CFBA member and Google competitor speaking on background due to nondisclosure agreements.

Related News:

  • Venezuela says Movistar sent mass messages calling for protests

    Venezuela says Movistar sent mass messages calling for protests

    GM's subsidiary in the country - General Motors Venezolana - has operated in Venezuela for almost 70 years. But the Trump administration has recently stepped up criticism of Venezuela's government.
    Tens of thousands pour into Venezuela streets

    Tens of thousands pour into Venezuela streets

    It comes amid the violent demonstrations across Venezuela that we have reported on here. According to Rascon, "More than 400 arrested, at least seven people killed".
    Turkey's pro-Kurdish opposition appeals for annulment of referendum

    Turkey's pro-Kurdish opposition appeals for annulment of referendum

    He also said Turkey could hold further referendums on its bid to join the European Union and on reintroducing the death penalty. He said that Ankara would "ignore its [the report's] claims". "But there's no such crime definition in the penal code".
  • Turkey's election board rejects appeals to annul referendum

    Turkey's election board rejects appeals to annul referendum

    The protesters on Wednesday evening chanted "Thief, Murderer, Erdogan" and "Don't be silent, shout out, "no" to the presidency". The board's decision to accept ballots without official stamps was like "changing the rules midgame", he said.

    Merkel Expresses Solidarity With France After Paris Attack

    A shooting on Paris' Champs-Elysees Thursday night left one police officer dead, along with the suspected shooter. One attacker fired the shots with a machine gun and was subsequently killed by law enforcement. "Some were crying.
    Madrid derby in CL semi-finals

    Madrid derby in CL semi-finals

    Betting on La Liga? Should the Bianconeri reach the final, they will be the nominal home team in Cardiff. Real and Monaco will play the first legs at home, with one game on May 2 and another on May 3.
  • Christie defends killing tunnel project he says 'stunk'

    Christie defends killing tunnel project he says 'stunk'

    The governor kept his remarks uncharacteristically brief. "So the President's well aware of my point of view on this project". What neither he nor Sen. "We're teetering every single day on the brink of truly a traffic Armageddon", Booker said.

    Arkansas governor disappointed by court ruling

    McKesson Corp., a medical supply company, said the state misleadingly bought the drug and that it wasn't intended for executions. Its lawyers filed paperwork with the state Supreme Court on Thursday morning asking it to order her to submit a formal order.
    'It's a matter of revenge' - Monaco mean business against Juventus

    'It's a matter of revenge' - Monaco mean business against Juventus

    The other semi-final will feature a Madrid derby, with eleven-time champions Real Madrid taking on neighbours Atletico Madrid. It's the fourth season in a row we're facing them in Europe and they're a tough opponent.
  • One Officer Killed, Two Wounded In Shooting On Paris' Champs Elysees

    One Officer Killed, Two Wounded In Shooting On Paris' Champs Elysees

    The attacker was being investigated over his possible intention to kill police officers, sources close to the investigation said. France has been in a state of emergency since 2015 in the wake of numerous terrorist attacks that have killed over 200 people.
    India Home Minister appeals to all states to ensure safety of Kashmiris

    India Home Minister appeals to all states to ensure safety of Kashmiris

    In Meerut, hoardings have surfaced in which Kashmiri students have been asked to get out of Uttar Pradesh. The students suffered minor injuries in the incident.

    Andy Murray blows late lead, loses at Monte Carlo Masters

    But up against Spaniard Ramos-Vinolas, the 29-year-old looked some way short of his best form as he suffered a 2-6 6-2 7-5 defeat.


Most liked

Abe sends offering to shrine honoring Japan's war dead
Seiichi Eto, an aide to the prime minister and an upper house lawmaker belonging to Abe's Liberal Democratic Party, also made a visit.

Petitions to cancel Turkey referendum result rejected by electoral board
The "no" campaign said it faced intimidation and threats of violence, while opposition figures and journalists were jailed. It would dispense with the prime minister's post and centralise the executive bureaucracy under the president.

Detained Mexican Ex-Governor Javier Duarte to Accept Extradition
The state of Veracruz also became Mexico's most unsafe region for journalists, with 17 killed during his time in office. Both Mexico and the United States are expected to file extradition requests with the Italian authorities.

Pearl Jam album, poster artists excited about band's Hall of Fame induction
Last month, it was confirmed that Snoop Dogg will induct his late friend and partner in rhyme 2Pac. Perhaps the most anticipated speech of the night was David Letterman's induction of Pearl Jam.

Safety for Kashmiris must be ensured in all states : Ranjanth Singh
Uttar Pradesh Nav Nirman Sena is a fringe right-wing outfit that put up billboards in Meerut asking Kashmiris to leave the state. They hurled abuses, called us terrorists and said we throw stones at the army.

Amid Venezuela Protests, GM says Authorities seized its auto plant
The company says it will defend itself legally and that it's confident that justice eventually will prevail. GM says the plant was taken in disregard of its right to due process.

Trump calls Erdogan, seeks support in Syria
Two worldwide observer missions said the referendum campaign had been conducted in an unfair environment in which opposition voices were suppressed.

Fugitive Mexican ex-governor arrested for graft, awaits extradition
Businesses and properties have been seized by investigators, who've also frozen more than one hundred bank accounts. Mexico has 60 days to submit a formal request for extradition against Javier Duarte through diplomatic channels.

EU calls for probe in Venezuela protest deaths
San Cristobal Mayor Patricia Gutierrez has said that Ramirez was shot to death by people who appeared to be government supporters. He said Venezuela's Works Ministry has guaranteed that the workers will keep their jobs, but added: "We don't feel happy".

Infamous Ex-Patriot Aaron Hernandez dead at 27
Hernandez was convicted of an unlawful gun possession charge. "I am very, very happy" Jenkins told reporters as she exited court. Chilling new details of Aaron Hernandez' prison death scene will only complicate the investigation into his reported suicide.

Andy Murray stunned by Albert Ramos-Vinolas in Monte Carlo
Former French Open champion Stan Wawrinka was also routed, with the Swiss third seed losing to Pablo Cuevas of Uruguay 6-4, 6-4. After a long game Berdych broke back for 5-5 and then forced a tiebreaker, but the Czech player wilted against the 2014 U.S.

David Letterman Calls Ticketmaster 'Bloodthirsty Weasels'
Pearl Jam , the Electric Light Orchestra, Journey , Yes, and the late Tupac Shakur were also among the inductees. His wife, Jill, was teary-eyed in the audience at the Barclays Center in Brooklyn as fans continued to cheer.

GM says Venezuela has seized its car plant
Witnesses and members of the opposition claim government supporters fired the fatal shot. "We are concerned about that situation". The EU's executive commission said Thursday that it was "saddened" by the deaths of two young people during Wednesday's protests.

Arkansas execution drugs intended for surgery, heart issues
The legal issue that halted Monday's executions for Ward and Davis hinged on a separate, broader case pending before the U.S. The ruling clears one of the main legal hurdles the state faces in its effort to carry out two executions Thursday night.

Paris gunman was French national, says Belgian interior minister
Archive reports by French newspaper Le Parisien say that Cheurfi was convicted of attacking a police officer in 2001. Police raided the man's home in a Paris suburb after the violence on the bustling, world-famous boulevard.