Oracle, meanwhile, has been moving aggressively into digital advertising and marketing over the past few years, with acquisitions like Vitrue and BlueKai.
The company announced late yesterday that it has agreed to buy digital ad measurement cloud company Moat for an undisclosed sum.
Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider.
"It is with great enthusiasm that we join forces with Oracle Data Cloud", said Jonah Goodhart, CEO and Co-Founder of Moat.
Convincing advertisers that they're getting what they're paying for is a big problem for publishers.
2 companies ask to join Arkansas execution case
The judge filed her order Thursday after the state complained to the Arkansas Supreme Court that she was taking too much time. A handful of drug companies are telling Arkansas that they don't want their products used to kill inmates.
Founded in 2010, Moat helps advertisers and publishers manage and track online advertising with a range of tools, starting with a free search engine for display ads through to paid services, including ad measurement, analytics and intelligence.
The deal with Oracle is the second big sale for the company's founders, Noah Goodhart, Jonah Goodhart and Michael Walrath: Back in 2007 they sold their previous start-up, Right Media, to Yahoo. The company did not disclose the financial terms to acquire it.
"Like the Adobe/Tubemogul transaction, the Oracle/Moat transaction is another example of convergence between marketing technology and advertising technology stacks", says Tod Loofbourrow, CEO, ViralGains (pictured left).
Meanwhile, the major competitors of Oracle, including Salesforce and Adobe are continuously leveraging the competition by introducing marketing "clouds" of their own in the data, marketing software, and ad-targeting arena. With Moat's acquisition, Oracle Data Cloud will now offer brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. It has provided actionable insights around brand safety, viewability, ad creative and non-human traffic to more than 600 brands, publishers and agency clients.
Citigroup Inc started coverage on shares of Acadia Healthcare Company in a research report on Wednesday, January 4th. The firm had revenue of $702.89 million for the quarter, compared to analysts' expectations of $708.41 million.
Hellman Jordan Management Company Inc decreased American Airlines Group Inc (AAL) stake by 31.11% reported in 2016Q4 SEC filing. Analyst Recommendations are opinions given by analysts to their clients about whether a given stock is worth buying or not.
STD screening and early diagnoses are essential in preventing transmission and the long term health consequences of STDs. The state's report showed a trend of STDs, HIV and hepatitis C affecting young people and minorities.
It is also a significant moment for other television personalities and the degree to which off-screen misbehaviour is tolerated. In the wake of his dismissal, I think I can speak for millions of women: Frankly, we don't give a damn.
Abe said he supported Trump's stance that strategic patience with North Korea had run out, and that all options were on the table. Pence's economic discussions in Tokyo will be closely watched to see how hard a line Washington is prepared to take on trade.
That was the same request from Hayes' mother, whose uncontrollable sobbing led to a brief recess while she composed herself. For all the expected emotion, legal experts say there is little chance Buras will be influenced by either side.
We get the feeling that this story is far from over, but as of right now, this woman's thirst got her into a grip of trouble. Anyone who has seen Drake's Sprite commercial knows that the Canadian rapper needs his soda to perform.
The Commons vote, by 522 to 13, paved the way for a seven-week campaign that has taken the country by surprise. Theresa May defended her decision to call the poll saying she "reluctantly" changed her mind in recent weeks.
But Rex Tillerson has come pretty close to saying the agreement is not worth keeping, even though he's had to admit it's working. In the redesign, the heavy water reactor will be reconfigured so it can not yield fissile plutonium usable in a nuclear bomb.
Reports suggest that according to a bilateral agreement between Taiwan and China, there is no such thing as "political asylum". Prior to his apprehension, local media had reported that Zhang meant to seek political asylum in Taiwan.
Canada quickly sought to re-establish the "facts" after US President Donald Trump's attack on Canadian milk producers on Tuesday. Chuck Schumer, agree and have accused Canada of violating existing trade agreements between the two countries.
Flying car to go on sale
It has around 434 miles of driving range, too, or around 466 miles of flight range operating at 75 percent of its maximum speed. The team began this journey in 1990 with a sketch of a vision for the future of transportation.
PM asks BJP to reach out to poor Muslims
Union Minister Mahesh Sharma said, "After last five victories we will try to prepare for next elections". The policy orientation of the ruling party is thus Antyodaya and socio-economic equality.
Sold out! OR campsites for August eclipse snapped up
All state park sites available by reservation are now taken, though cancellations may return a few sites to the pool. Sites range from basic to full-service, with a three-night minimum for the August 21 eclipse.
Medical Properties Trust, Inc. (NYSE:MPW)
Mitsubishi UFJ Financial Group assumed coverage on Medical Properties Trust in a research note on Sunday, December 18th. Seven research analysts have rated the stock with a hold rating and three have assigned a buy rating to the company.
USA backtracks on 'armada' sailing towards N. Korea
Tensions further escalated in the runup to April 15, the 105th anniversary of the birth of North Korea's founder, Kim Il Sung. It was on Tuesday when the strike group finally turned north and started sailing towards the Korean Peninsula.
Amid competition, Verizon loses key customers for first time
For its Fios service, Verizon added 35,000 internet subscribers, lost 13,000 cable subscribers and lost 8,000 voice subscribers. Verizon Communications Inc. (VZ) has a mean recommendation of 2.71, according to data compiled by Zacks Investment Research.
I was doing my bit to smash health stigma - Harry
Mr Lyons, from Edgbaston in Birmingham, said: "I never imagined in a million years I'd still be at it 37 years later". But on April 23 she will be in London to join thousands of people taking part in the 2017 Virgin London Marathon .
FDA further restricts pain medication use in kids
Codeine also is used in cough syrup and cold remedies and sometimes is combined with other medications, such as acetaminophen. In 2013, the agency restricted use of codeine in children to treat pain after surgery to have tonsils and adenoids removed.