Amazon's Prime Day shatters sales record -- again

Are Prime Day 2017 Deals As Good As Black Friday Or Prime Day 2016

To the surprise of no one, Amazon Inc. has revealed that it's Echo speaker was the best seller on the company's third annual Prime Day.

Prime Day also bodes well for another part of Amazon's business: Alexa.

As well as this, 91% of Prime members then continue their membership past the first year. Still, Amazon often came out on top. This is what you need to know: It's a 30 hours shop.

Concludes David: "Even if the average discount was 20%, that $700 million hit is nothing against the £8.bn ($10.4bn) United Kingdom households alone will spend with Amazon during the course of a year!"

Office Depot told its customers that in a 48-hour event, they could save up to 70% on Monday and Tuesday.

This year was the first Prime Day that included several new countries. They have kept the registration window open for the customers who are not now the Prime customers which would benefit them to increase their sales numbers. In that respect, AMZN picked up more Prime members than any other day in the company's history. Prime costs about $100 per year. The promotion also saw an influx of new Prime members, Amazon said. The strong sales bode well for Amazon's Alexa ecosystem.

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In other news, CEO Jeffrey A. Wilke sold 710 shares of Amazon.com stock in a transaction that occurred on Wednesday, June 28th.

The sale of products is not the only thing that makes this a successful event for Amazon.

Amazon Prime Day offered discounts to Amazon Prime subscribers on various products, and Amazon did not hold back for its Amazon Echo product line. Even if Amazon loses money on the device sales, it gets a toehold for its Alexa platform to become more connected to shoppers who can use it to check the weather, stream music, hail an Uber, order pizza - and of course buy more from Amazon - by voice command.

Amazon said the most popular purchase was the Echo Dot, the low-end model of the Amazon Echo, a voice-activated system with speaker that functions like a personal digital assistant. If so, let us know in the comments section below. And the company gave a number of indications that it's working on engaging customers more. It's normal listing price is $180 on any regular day outside of Prime Day or Black Friday. On Prime Day, it sold for $89.99, down from $129.

In addition to the USA, shoppers in 12 other countries - including the U.K., Mexico and China - can participate this year.

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