Rolls Royce to exhibit John Lennon's custom rock star ride

John Lennon's Rolls-Royce Goes on Tour

Rolls-Royce is leading up to the debut of the new Phantom VIII by gathering together the world's "Great Eight Phantoms" to sit alongside the new Phantom when it's revealed in Mayfair at the end of this month (29 July).

Today, Rolls-Royce has announced that it will celebrate the 50th anniversary year of Sgt. Pepper's Lonely Hearts Club Band in its own way by bringing the colorful Rolls-Royce Phantom V, famous for being owned by John Lennon, back home to London for the British public to see.

Just before the album was released, John asked Surrey-based coachbuilders JP Fallon to give the auto a paint job, and what emerged was truly mesmerising.

So far, we've had Sir Malcolm Campbell's 1933 Rolls Royce Phantom II Continental, the Rolls Royce Phantom III used by Field Marshal Bernard Law "Monty" Montgomery and Hollywood legendary hoofer Fred Astaire's Phantom I.

Lennon originally took delivery of the Phantom on June 3, 1965, and at that point it was in its original Valentine Black.

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Lennon also made a number of other modifications to the auto including converting the back seats into a double bed, installing a telephone, a refrigerator and a custom sound system.

Lennon had the "psychedelic" paint job done on the Rolls-Royce as the recording of the game-changing Sgt. Pepper's Lonely Hearts Club Band album was concluding. The freshly-painted Phantom was unveiled days before the worldwide release of Sgt. Pepper's on 1 June and it seemed part of the overall concept of the album.

Lennon used the vehicle regularly until 1969, including a trip to collect his MBE with his band mates in 1965, and to then return the honour in 1969 in protest against the Vietnam War. Other rock stars-including the Stones and Dylan-were given rides before the vehicle was decommissioned and donated to the Royal British Columbia Museum in Victoria, BC.

It was later donated to its current owners, the Royal British Columbia Museum in Victoria, Canada.

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