Default HTC 10 Keyboard App Begins Showing Ads To Users

HTC grovels after serving up keyboard ads to some users

While Microsoft has always been criticised for advertising its own services, such as OneDrive, on Windows 10, HTC smartphone owners are complaining that they are seeing ads for third-party services (below), possibly pulled from Google's AdSense service, whenever they are typing something.

So says a bunch of pissed off HTC customers over on Reddit, who have slammed the company for shoving adverts onto the top of the default TouchPal keyboard on some of its Android smartphones, including the HTC 10.

The uproar started when the free version of TouchPal, which comes as the default on the HTC 10, started to show adverts.

HTC has been busy working on the U11 adding software improvements and possibly a mid-range variant (aka Ocean Life), and more Edge Sense functions. They are probably present because they're controlled by TouchPal.

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According to commentators, HTC too seemed surprised has been asking users to uninstall TouchPal's updates. On the one hand that is an easy thing to do. Removing these advertisements requires users purchasing the premium version of the keyboard. Instead, you will see an Uninstall Updates button in its place. It is, however, still a awful first experience for users who really just want to be able to type in peace, without being bothered by ads. Soon HTC users took to Twitter to express their disappointment, which ultimately invited flak for the Taiwanese company.

HTC has responded to this, stating that this was not an intentional move: "Due to an error, some HTC customers have reported seeing ads on their phone's keyboard".

While it isn't entirely HTC's fault that the otherwise-popular app is now showing ads, it's a risk that the company should have anticipated when it agreed to have a third-party keyboard pre-installed on its devices. Hopefully this is the first and last time such an unintentional misstep happens.

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