Facebook plans ads on all its platforms, including WhatsApp

Facebook Messenger Home Screen Ads Rolling Out Worldwide

The world's biggest social network and a powerhouse in online advertising, Facebook has been working to diversify its revenue base as it expands into new areas. The industry term for this is ratio of ads to other content is called "ad load", and Facebook says News Feed's ad load is all maxed out.

"We are starting a small test that shows ads to a small percentage of people using Marketplace in the USA and will evaluate the response before determining how we move forward", Michelle Bonner Techel, Product Marketing Manager at Facebook, said in a statement per Recode.

Marketplace was launched by Facebook last October in countries like the US, UK, Australia, and New Zealand on mobile.

Monetizing policy is being more focused at Facebook and lately it is learned the Facebook Messenger app to get advertisement too. The social media behemoth through the service, is trying to catch in on how quickly the number of people who visit its "buy and sell" Groups each month has increased to 450 million.

You might have tried to run away from ads, but they keep appearing everywhere, invading our News Feeds and even our messages.

Sundar wins first gold at World Para Athletics Championships
Having arrived at the Championships in fine form, the father of two appeared visibly disappointed at having missed out on a medal. Ekta had, unfortunately, had fallen ill upon arrival in London, thus putting a dent in her preparations for the competition.

Many small businesses find Facebook quite a helpful place to reach out to maximum number of people. For that, Facebook has its own Advertisements.

After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function.

Facebook doesn't break out Instagram's revenue, but analysts think it could be huge.

Instagram did $2 billion in revenue in 2016 and is expected to grow to $22 billion by 2021.

That means that Facebook's next cash cow is already working.

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