'Star Wars: Secrets of the Empire' Experience Coming to Disney Parks

Star Wars Fans Stormtroopers China Chinese

Consumer VR is a hot topic, but theme parks are also looking into the technology.

A new Star Wars hyperreality experience, which combines virtual reality with the ability to walk through sets and feel, smell and hear the virtual world, is coming to Disney this holiday. There isn't a ton of information yet, but it will be unlike anything you've experienced.

Star Wars: Secrets of the Empire will, according to a blog post on The Void's website, "plunge guests directly into the iconic Star Wars galaxy".

When the centers open at Disney Springs at Walt Disney World and Downtown Disney at Disneyland, guests will be able to interact with virtual reality versions of Star Wars characters. Tickets cost $24-25 per person in Toronto and Utah, and are packaged with Madame Tussauds admission in NY.

Plumer first experienced The Void early past year at Sundance - he said he was "immediately blown away by the experience", and that "the things I'd done at Oculus and Jaunt were exciting at the time, but what The Void was doing was next-level".

Getting an experience on Disney property has to be the holy grail for a location-based VR startup, The Void has been aiming to commoditize VR experiences in a way that doesn't rely on the renaissance of arcades or convincing movie theaters to convert free space.

Yum! Brands, Inc. (YUM) Shares Sold by Strs Ohio
Worldwide system sales increased 6% year over year, including a 7% gain for KFC and Taco Bell and a 2% increase for Pizza Hut. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website .

"There's a lot we've learned working closely with the Walt Disney company, which pretty much wrote the book on guest services", Plumer tells us.

"Star Wars: Secrets of the Empire" is being made by the Void, a tech start-up that specializes in walk-through "hyper- reality experiences".

Plumer tells Business Insider that he goes through the new "Star Wars" experience every time he's at The Void's studio, and he says he's "confident every Star Wars fan is going to love it".

The trio have partnered to bring "immersive" VR content to Disney malls in Anaheim, California, and Orlando, Florida, as "Star Wars" fans eagerly await the followup to 2015's "The Force Awakens".

Disney has big plans for Star Wars for its resorts.

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