The Sony LF-S50G is a $200 Connected Speaker Featuring Google Assistant

The LF-S50G is a wireless speaker that can be used smartly in the kitchen with handy clock functionality and is IPX3 splash-proof design with a water repellant surface

Called the LF-S50G, the speaker houses the same Google Assistant AI that runs on Google Home. The smart speaker craze, kicked off by the launch of the Amazon Echo in the US on June 23rd 2015, has taken hold in 2017.

The Sony LF-S50G has a similar design to Apple's HomePod, only it's a little taller and it adds a little more detailing to its base compared to Apple's smart speaker. The company will start shipping the LF-S50G speaker in the United States starting October.

We've been listening to the Sony LF-S50G in our Apartment here in Berlin and it's a great sound.

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In the five years to 2021, the market for smart speakers is expected to grow nearly fivefold to $3.52 billion, according to a forecast by the USA market research company Gartner. The sides of the speaker turn into an LED clock display, while at the top, there are various sensors. "This functionality is another example of Sony's commitment to customer choice by delivering new and innovative technologies". It includes lighting effects that synchronize to the beat, and it supports Chromecast, meaning you can control it through the Google Assistant. Users can also pair their phone to Sony's device via NFC or Bluetooth connectivity. By relying on Google Assistant, Sony and Panasonic are sacrificing some leeway in their product strategies.

The LF-S50G pumps out 360-degree audio and features gesture control, which allows you to adjust the volume or skip to the next track without directly touching the speaker.

Another new product from Sony that's being talked about is the new wireless earbuds. The Apple HomePod will of course feature Siri, and Bixby will handle the job on Samsung's yet to be introduced model. Only a day later, one of them has already been revealed by Sony. However, what makes Sony's wireless earbuds unique is that they come with noise cancellation technology. To make things smoother, the headphones offer Quick Charging function to fuel 70 mins of battery life in just 10 minutes of charging. "The hybrid driver system with BA and 9mm dynamic driver units brings optimal sound quality to your ears and with a multitude of other sound features such as High-Resolution Audio, LDAC, DSEE HX and S-Master HX", the company said. However, given the LF-S50G's price tag of $199, it may just sway over people who aren't keen to live in Apple's ecosystem or prefer the intelligence of Google over Amazon.

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