Google Makes Publishers with Subscriptions Happy

Google Unveils Tools to Increase Subscriptions for Publishers

"'Try before you buy' underlines what many publishers already know - they need to provide some form of free sampling to be successful on the internet", said Gingras. Google is now pledging to index all subscription news outlets in search, let publishers determine how many articles to provide free through the search engine, and will not demote them in results if they have little or no free content. The "First Click Free" policy - described as toxic by some large publishers - has been replaced by "Flexible Sampling".

The former policy required publishers to allow for three articles per day for free to Google search users.

When using Google search, users will inevitably be met with a site that asks for login credentials before content is viewable at some point.

Publishers were caught between a rock (lack of exposure if they did not adhere to Google's "first click free" requirement) and a hard place (not getting paid for content people desired), observed Roger Entner, principal analyst at Recon Analytics. It had been widely decried by publishers, as not signing up for the scheme meant that articles published would not list as highly in Google search results.

Shares of companies like New York Times Co., News Corp.

Kinsey Wilson, the former executive editor of USA Today who now advises New York Times Co., said publishers must be careful about letting Google be the middleman to its readers.

Hurricanes Lee and Maria remnants to hit United Kingdom and Ireland
Heading into the weekend, this storminess will continue to drift northward and may develop a closed area of low pressure. This area of low pressure will produce very heavy rain and flooding across a large area of Central America.

"Google appears honest in its intent to help publishers drive more subscriptions", said Greg Sterling, vice president of strategy and insights at the Local Search Association.

But digital subscriptions are rising rapidly for major established newspapers.

As part of its push, Google is working to make subscibing to publishers easier like single-click sign-ups through Android devices and Google services.

Google is also trying to streamline the subscription experience, VP of news Richard Gingras wrote in a blog post announcing the change. "Google can remove some friction", he said, "but publishers have to stay vigilant". The searchable information and the paid advertisements that Google publishes are two significant revenue sources for the company. Based on this, it also recommends that most publishers opt for a monthly, rather than daily, 10 articles for free limit.

Facebook, Alphabet's top rival in online advertising, is working on similar subscriber registration tools.

Google and Facebook are expected to hoover up the majority of digital advertising spend in the United Kingdom for the first time this year as print advertising declines. Google Now wants to simplify this with a shorter purchasing process.

Related News:



Most liked

Herath's 400th Test wicket seals dramatic Sri Lanka win
Conditions are great for batting so, hopefully, we can build a few big partnerships and look to get a first innings lead. Sri Lanka , who made 419 in the first innings, also suffered a similar slump in the Test having been bowled out for 139.

Gov. Baker: National Guard unit heading to Puerto Rico
On top of that, a diesel fuel shortage and a tangle of blocked roads mean the distribution of supplies is extremely challenging. Funds and in kind contributions are being solicited from the business community, with a minimum donation of $10,000.

Philippine PMI inches up to 50.8 in September
The overall USA economy expanded at a 3.1 percent annual pace from April through June, fastest rate in more than two years. The rise marked the "strongest overall growth in the Polish industrial sector since April", Markit said.

Deadmau5 gets owned! Rick and Morty's Szechuan Sauce is coming back
"In addition, after almost 20 years (and perhaps a bit of time travel) we're even doing the impossible..." the website reads. That's my series arc Morty! You can find out which restaurants are offering Szechuan Sauce at McDonald's promotional website.

GM Planning At Least 20 Electric Vehicles By 2023
Reuss promised that the new vehicles will be profitable as people become more accustomed to the advancing technology. SURUS is created to serve as the underpinnings for delivery vehicles, trucks or even applications like an ambulance.

Pro-Trump accounts tried to frame left-wing activist for Las Vegas shooting
However, its removal was delayed by a few minutes, allowing it to be screen captured and circulated online. Facebook said its security staff had seen the post and removed it.

Who is Ganga Prasad, new Governor of Meghalaya
He represented the Capital's Janakpuri constituency for several terms starting 1980, winning the seat seven times. During his tenure as an MLC, he led the Opposition from front for 5 years in the state assembly.

USA rapper pledges song proceeds to Australia gay marriage campaign
To a screaming crowd at ANZ Stadium , Macklemore finished Same Love with a simple sentence before moving onto his next song. Macklemore has promised to dedicate proceeds from the single to Aussie's marriage equality campaign.

Bell, Steelers have their way in rout of Ravens
Given that running back Alex Collins had a run of 23 yards, it's pretty clear just how bad they've been on every other play. Ravens TE Benjamin Watson was under concussion protocol late in the second quarter, but was cleared to return.

Trump tweets it's 'very important' NFL players stand for national anthem
In one particular game, Cleveland Browns players knelt in a circle while teammates stood above with a hand on another's shoulder. Player protests gained notoriety last season when Kaepernick refused to stand for the national anthem during the NFL preseason.

College payoff scandal sees basketball coaches, clothier execs nabbed
Last month, the school announced that its athletes would continue to sport the brand in a deal worth $160 million over 10 years. Court papers didn't name the schools but contained enough details to identify one of them as Louisville, the other was Miami.

Marilyn Manson injured after stage prop falls on him during concert
In video of the incident, Manson appears to get knocked out after pulling on a structure holding a pair of fake guns. Emergency services had to be called to the scene and it took several minutes to retrieve him from under the objects.

After stampede, Goyal holds meeting with Railway Board officials
According to officials, people crowding the bridge and seeking shelter from the monsoon rains were the cause. In any case, a wider foot over bridge would have prevented a stampede from killing commuters.

UK's Johnson opposes adopting any new European Union rules during Brexit transition
The EU isn't giving her an inch on Brexit and her own party is constantly undercutting her. Not a second more", Johnson was quoted as saying in the tabloid newspaper.

I Will Decide on Fed Chair Within 2 or 3 Weeks
Critics of the Fed's role in carrying out stricter post-crisis banking rules could hold his tenure on the board against him. There has also been speculation that Trump could turn to his top economic aide, Gary Cohn, for the Fed chair position.