Szechuan Sauce shortage angers fans; McDonald's promises condiment's return in winter

Credit McDonald's Tampa Bay

McDonald's took to Twitter to respond to the public outcry for more of the Szechuan sauce. Stores quickly ran out of their sauce supply - causing mini riots and an outpouring of complaints across social media.

On Sunday, McDonald's announced it would bring the sauce back in larger quantities this winter, after backlash for failing to provide sufficient supply on Saturday.

"Szechuan Sauce is coming back once again this winter", it stated.

As it turns out, the demand for Szechuan was higher than anyone anticipated, and McDonald's has taken action to make sure that every fan gets a taste of the fabled Mulan Szechuan sauce. It was something of an intriguing, corporate-friendly throwaway reference in a single episode, and plenty of people figured it'd be really cool (as well as a PR win) if McDonald's just brought it back. No matter how mad you are that you've driven around four McDonald's restaurants looking for Szechuan sauce, by the time you give up on your search, you're likely to forgive the restaurant's stock levels and just order a Big Mac anyway.

McDonald's, which in its press release for the promotion said that the sauce release would be "really, really limited", has apologised to fans that missed out.

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Justin Roiland, left, with "Rick and Morty" co-creator Dan Harmon, expressed his nostaglic love for McDonald's "Mulan" dipping sauce through an episode that aired last April.

The logical conclusion seems to be that McDonald's is deliberately, artificially limiting the amount of Szechuan goodness that's entering circulation. "The best fans in the multiverse showed us what they got today".

One Twitter user posted a video of an angry crowd chanting "We want sauce". "And our super-limited batch, though well-intentioned, clearly wasn't near enough to meet that demand", the company wrote, explaining that the product will make yet another resurgence.

The rollout included 1,000 limited-edition posters created by agencies DDB and We Are Unlimited, though these don't explicitly mention "Rick and Morty" by name, instead cribbing from its art style.

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