Snap Inc (SNAP) Unveils "Context Cards" To Provide Background On Snaps

Snapchat

They're essentially adverts, which are created to display information about businesses, venues and places, and make it easier for you to visit or make a booking with them.

Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.

Snapchat users are getting a brand new feature within the popular app called Context Cards.

Initial partners include TripAdvisor, Foursquare, Michelin, OpenTable and Bookatable but the company has not disclosed how it plans to make money from the new feature.

The feature can also help you take simple actions such as booking a ride with Uber or reserving a table through Bookatable or Open Table. Finding what you're looking for might now be as easy as swiping up with Context Cards, which "display information about the Snap you're viewing", the Snap team wrote in a Tuesday blog post. Just look for the "More" option for Context Cards.

The update will be available for iOS and Android users of the app in the US, Canada, Australia, New Zealand and the UK.

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Additional cards may contain reviews, hours of operation, phone numbers and links to hail a ride or book a reservation.

Over 77% of Snapchatter in the United Kingdom are over 18, 43% of this is made of parents.

Its launch marks an enormous shift for Snapchat, which is becoming much more like a full-blown social network that's plugged into lots of different services, rather than the camera app it regularly claims to be.

For Snapchat users who are 25 years-old and younger this rises to 40 minutes a day.

This video will be released to Snapchat users in the coming weeks.

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