Teens to behave nicely, Facebook buys app with 5M downloads

Jason Rubin

Facebook has acquired tbh, an anonymous polling app that's beloved by teens. "We felt that people craved genuine and positive interactions in their online experiences", "tbh" said in a statement.

The app can only include names of those who are actually using the app. In the past nine weeks, tbh had achieved 5 million downloads and 2.5 million daily active users through its app. To redesign the app and its features, tbh's co-founders will go to the Facebook's headquarter and will work on it from there.

The terms of the deal were not disclosed, but according to TechCrunch, the cost was less than $100 million since it will not require regulatory approval.

Facebook could eventually introduce advertising to tbh, but a more likely scenario is that the company would sell anonymized data taken from the app, as it does with all of its platforms.

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By joining Facebook, tbh's leadership team believes it can reach more people with their message of emotional care: "We were compelled by the ways they could help us realize tbh's vision and bring it to more people".

Facebook's new messaging app is all about teenagers. Users can create and send surveys anonymously to their friends with questions like "Best to bring to a party?" or "Could see becoming a poet?" and so on.

The development of TBH has shown a similarity to Facebook's early growth - where it was only available in a handful of colleges for a short time, the makers of tbh only made the app available to users in certain states. It has frequently been topping Apple's charts for the top free most popular apps for teenagers.

Meanwhile, Facebook would not provide any more details about the deal, but the firm is clearly eager to snap up the next big thing in its infancy, save it become another competitor like Snapchat. Its prominence across different schools grew through the word of mouth.

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