Amazon Updates Its iOS App With AR Shopping Feature

Amazon Updates Its iOS App With AR Shopping Feature

The AR View feature of the Amazon iOS app uses Apple's ARKit SDK meant to make it easier for developers to bring augmented reality functionality to their mobile apps. Amazon also released several other new features recently in preparation for the holidays, including voice shopping on Alexa. AR View isn't a toolkit for developers to make Amazon-friendly AR apps - it's a feature in their own app with which Amazon can sell products.

The new AR View feature could make Amazon a more attractive option for users looking to buy items that have traditionally been harder to pick out online, as a photo gallery can only do so much.

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The service is available on all devices which support ARKit, ie iPhone 6S upwards with iOS 11. Previously also Amazon experimented with the AR technology in its app in the form of AR stickers.

The feature, which is now in only the iOS Amazon app, allows users to take thousands of items - from toys and games to furniture - and home decor and view them through a smart device in a familiar setting of the home or office. Then you will have to select from various categories such as furniture, toys and games, electronics, Kitchen, etc. Buyers are allowed to rotate the product and see them in a full 360-degree view. Going forward, we could see more of such shopping concepts based on Google's new ARCore software.

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