Sony unleashes the cuteness with new robot dog

Sony Corp’s President and Chief Executive Officer Kazuo Hirai holds entertainment robot ‘aibo’ at a news conference in Tokyo

Sony is adding another robot dog to its litter.

All these are made possible by Sony's latest artificial intelligence technology. Starting price for the newly restructured AIBO will begin at $1,739 in Japan this coming January. It invested an undisclosed sum a year ago in Cogitai, a U.S.

The new Aibo will act and behave more like a real dog than ever before, so rather than just sitting and waiting to be called by its owners, it will put its curiosity hat on and go searching around the home.

Earlier this year, Sony's education arm launched its first product, Koov, which aims to teach children coding through building and programming robots using plastic blocks. Sony released an initial batch of 5,000-3,000 in Japan for ¥250,000 each and 2,000 in the U.S for $2,500 each. The robot is cute, and noticeably un-robot-like, CNN reports.

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On Wednesday, Sony Corporation announced that they have relaunched their pet AI project and updated AIBO a decade after he was first introduced as the company's bid to rebuild its reputation as a pioneer for innovation after its restructuring is complete.

Outside developers will also be able to create applications for the new digital pet, which can be downloaded from an app store being developed by Sony.

But now it's back with computer smarts that not only provide the new Aibo dog with the ability to respond to human commands, but loads the robot with fish-eye cameras and a suite of embedded sensors so it can better figure out what's going on around it through sound and sight.

Like many electronics giants of the 20th century, Sony's dominance in the consumer electronics space faded with increased competition in the television business, Apple's iPods replacing MP3 players, and Sony's long-time struggle with its mobile device and music streaming businesses. The strategy is now to brand itself as a tech-minded incubator for A.I. development. The company teamed up with American company Cogitai to focus its investments on robotics startups around the world. The firm also established a venture capital fund to build partnerships with AI start ups and robotics as well as researchers.

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