Starbucks' 2017 holiday cups have arrived

A first look at Starbucks' 2017 holiday cups

This holiday season is already heating up with dueling cup designs from caffeine-purveying rivals: Starbucks released its holiday cup design Wednesday morning, and McDonald's wasted no time following suit just a few hours later.

"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", Executive Creative Director Leanne Fremar said in a statement.

In 2016, Starbucks crowdsourced the designs for its holiday cups from customers worldwide.

With all of the empty space, you can DIY the hell out of the cup and make your own adorable creation.

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While the cups are noticeably less red this year, the design has plenty of Christmas-y visuals to appease the critics - including a Christmas tree, doves, a stack of presents, snowflakes (for the snowflakes!), and two hands holding a red ribbon.

The coffee chain's seasonal cups launched in the USA on Wednesday morning and it's safe to say they're full of festive cheer.

Starbucks 2017 holiday cups photographed on Monday, October 23, 2017. Instead, the white cups are decorated in a variety of wintry symbols, including Christmas trees, wrapped gifts, mugs of cocoa, snowflakes, and of course, the classic Starbucks logo.

Also back to help you get in the holiday mood are returning favorites Chestnut Praline Latte, Caramel Brulée Latte and Peppermint Mocha. But fret not-the sleeve that comes with the cup will still be red. "The holidays are a time to celebrate all the good we give to each other and our community". According to Starbucks, giving good "can be as small as someone opening the door for you, or recognizing the people that enrich your life-your child's teacher, a caregiver, a family friend".

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