Apple Aims to Introduce Augmented Reality System in 2020

Apple Aims to Introduce Augmented Reality System in 2020

CEO Tim Cook recently said in interview that the technology does not exist today, but if you're Apple that just means you should set to creating it. "The development timeline is very aggressive and could still change", Bloomberg said, citing people close to the matter.

The AR headset would have its own App Store from where users can download content, just like they do on iPhones, Macs, Apple Watch, and Apple TV.

Corning, a key Apple supplier ever since the introduction of the original iPhone 10 years ago, has been working on dedicated glass wafers for augmented reality (AR) glasses and mixed reality headsets. "Put simply, we believe AR is going to change the way we use technology forever", he said. Led by Mike Rockwell, who previously was in charge of engineering at Dolby Labs, the group has already grown to several hundred engineers, sources say.

As with previous products, Apple isn't waiting around for someone else to create a chip capable of powering its AR headset.

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Analysts believe that the company has the potential to earn average revenue of $2.36 Billion for the current quarter. Teacher Retirement System Of Texas stated it has 0.11% of its portfolio in American Airlines Group Inc (NASDAQ:AAL).

One of the novelties Apple talked about during the iPhone X event in September was ARKit, the company's new augmented reality platform that allows developers to incorporate AR features into their apps, or to make AR apps and games.

Testing is being done internally on the HTC Vive and a device that uses an iPhone screen but is similar to a Samsung Gear VR, per the report.

For now, Apple is still finalising how users will control the device and launch apps.

Apple is still firming up plans for this future device, per Bloomberg, but it's exploring various interaction methods including touch sensitive input, Siri voice interaction and even head gestures. The two companies said at the time that the investment was meant to support Corning's research and development as well as capital equipment needs and glass processing capabilities.

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