Amazon is opening pop-up stores in Whole Foods for the holidays

Whole Foods Market

Thanksgiving is nearly upon us and that means Black Friday deals will start popping up any day now.

Amazon is using its Whole Foods acquisition to help sell more hardware devices and Prime subscriptions.

With Amazon now the owner of the Whole Foods healthy-eating grocery chain, it should come as no surprise that it'd start putting its products on the shelves next to desiccated fruit and quinoa parcels.

The company will bring its devices to over 100 Whole Foods stores, and open dedicated pop-up shops in a few of the chain's grocery stores during the Thanksgiving weekend.

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At particular Whole Foods Stores, Amazon will set up it's pop up shops during the holiday season.

During the announcement, though much details were not disclosed, Amazon did promise that there was still "more to come" and customers who hold Amazon Prime memberships will be getting "special savings and in-store benefits".

Within the release, Amazon also announced that during the week leading up to Black Friday, a number of these devices will become available at discount rates, offering up to $30 off in a number of reductions.

Whole Food's pre-Black Friday deals include $20 off the Echo Dot, $20 off the new Amazon Echo, and $30 off Kindle Paperwhite.

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