Keurig boycott: Advertisers flee Hannity over Roy Moore comments; fans react

The Hollywood Reporter 35 Most Powerful People In Media 2017

Hannity has spoken out and thanked those destroying the coffee machines - commenting on one video of a man taking a golf club to a Keurig machine "Love it".

Gage has often tweeted using the hashtag #whitegenocide, which extremism expert J.M. Berger, a fellow with the International Centre for Counter-Terrorism, identifies as an indicator of membership in the white nationalist movement.

The company announced it would be dropping its sponsorship of the show after Hannity seemed to defend Alabama Senate candidate Roy Moore's purported sexual relationship with a 14-year-old girl when he was 32.

Despite the host saying "no sexual", one of the alleged victims told the Washington Post that Moore touched her genitals over her underwear and forced her to touch his genitals over his underwear when she was 14. The following day, Moore appeared on Hannity's radio show and denied the allegations.

"Every single person in this country deserves the presumption of innocence", Hannity said Thursday on his Fox News show.

Other companies to drop Hannity include genetic-testing service 23andme, fashion company ELOQUII, vitamin-maker Nature's Bounty, and real estate website realtor.com.

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"While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity", the company wrote in a tweet, tagging Media Matters' Twitter handle to make sure the activists saw it.

Not everyone is joining in on destroying perfectly good (and not affordable!) coffee makers, however.

Even if you take him at his word that he wasn't excusing the 14-year-old's claim as "consensual" - just the 16 to 18-year-olds' - it's still pretty heinous. Then you have false allegations that are made, and you know - how do you determine?

'The allegations against Alabama Senate candidate Roy Moore are deeply troubling, ' said Colorado Sen. "Frankly, I think they were victims of this group that they knew nothing about", Hannity said, referring to Media Matters. Back in August, the liberal site called upon companies to withdraw their advertisements after Hannity defended President Donald Trump for his response to the deadly, race-fueled rally in Charlottesville, Virginia.

What's your take on all of this - are people right to be mad at Keurig for pulling its ads from Hannity's show? Besides Keurig, only four other companies have abandoned his program.

The host's handling of the news coverage received backlash online, and prompted Keurig along with five other sponsors to pull their ads.

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