Emirates Partners With Mercedes-Benz & Jeremy Clarkson For New First Class Suites

Emirates rolled our a new first class suites inspired by Mercedes Benz for its Boeing 777 fleet. Pawan Singh  The National

Nearly as soon as the Dubai Air Show opened, Boeing extended its 2017 lead in aircraft orders over arch-rival Airbus.

"We are very excited about our new fully-enclosed suite which is a real game-changer in terms of privacy, comfort, and thoughtful luxury".

Laid out in a 1-1-1 configuration, each suite comes complete with floor to ceiling sliding doors to create a fully enclosed space that encompasses a whopping 40 square feet.

The zero gravity position was described to be "better than laying on a fairytale cloud" by former Top Gear presenter Jeremy Clarkson, who features as an ambassador for the airline in a video highlighting the new cabin designs.

Driven in part by a new partnership with Mercedes, the new suites include soft leather seating, high-tech control panels and mood lighting, all inspired by the Mercedes-Benz S-Class.

The design and shape of seats in its business class cabins have been modelled after the interior of a modern sports vehicle with a "sleek overall look and feel", designed with diamond stitch pattern on its full leather cover and an ergonomically designed headrest, the company describes.

The aircraft interior designers were particularly impressed with the design of the new S-Class, taking into account the choice of materials, the high standard of workmanship, the controls and also the car's ambient light system.

For those positioned in the middle aisle, a window view is still possible thanks to "virtual windows" which are live streamed from cameras stationed externally.

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Flying business class, let alone first class, is a luxury that only a small percentage of air travellers can afford, but a glance at the brand new cabins in Emirates' Boeing 777 fleet would almost be enough to convince you to splash out, even just once.

A spokesperson for the airline says the cabins are inspired by the Mercedes-Benz S-Class, while the "zero-gravity" seats are designed with the influence of NASA technology.

Passengers in first class will have access to new Bowers & Wilkins active noise cancelling E1 headphones, exclusively designed for the carrier, to ensure optimum sound quality.

The business class cabins, with personal mini bar, privacy panels and seats with a 72-inch pitch that can move into a fully flat sleeping position, aren't half bad either...

The airline's newly designed Boeing 777 aircraft will be offered from December 1, debuting on its commercial services to Geneva and Brussels.

Long-haul carrier Emirates says it will buy 40 Boeing 787-10 Dreamliners in a deal worth some $15.1 billion. It operates services from Dubai to more than 140 cities on board its Boeing 777 planes across six continents.

Boutros Boutros, Emirates" Divisional Senior Vice President for Corporate Communications, Marketing and Brand added: "Jeremy Clarkson is one of the most recognisable faces in the motoring world.

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