Snapchat Unveils Redesigned App, Emphasizing Distinction Between 'Social' and 'Media' Content

Snapchat’s new design borrows one important ingredient from Facebook’s strategy algorithmic organization of content

One of the main changes is the removal of the Stories page, as now "all private messages and user stories will now exist together on a "Friends" screen when you swipe right off the camera". Snapchat will still use machine learning technology to offer relevant content in a style similar to how the streaming service Netflix recommends movies and TV shows. The company is also adding a new algorithm for users to discover content in their news feeds, claiming its significantly better than what it had been using before. A small percentage of users worldwide on iOS and Android will start getting the new Snapchat on Friday, and it should be rolled out to everyone within a few weeks.

Social - The new update splits Social and Media content into two seperate sections.

"You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them".

Taking what CEO Evan Spiegel called a real "risk", Snap unveiled Snapchat's highly anticipated redesign, on Wednesday. To the right, Snapchatters will see a redesigned "Discover' page with Stories from publishers, creators, and the community via Snap Map, Search, and Our Stories".

Asked about concerns over future revenue growth during the Ignition Conference, Bell said distinguishing between content from friends and creators on the new Snapchat app would help the social media platform foster "a new breed of creator" for Snapchat.

The camera will still be the focus of this new-look Snapchat, working as the center point for the app.

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Snap said the redesigned app would allow users to see chats and stories from their social circle by swiping left from the launch page, while swiping right will show posts from publishers and content creators.

"This secret is hiding in plain sight" was about a calculator app that hides nude photos on your phone, while "Gucci Mane's new hair has the internet shrieking" covered the rapper's new $500 haircut and "These Celebs get REAL about losing their virginity" featured Joe Jonas and others discussed having sex for the first time. This changes how most of the content is shown to users and also includes some new features. As Spiegel put it in an op-ed on Axios, "The personalized newsfeed revolutionized the way people share and consume content".

Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing numerous problems that plague the Internet today. This is a Friends page that's more "dynamic" than before.

Facebook and Instagram had been going insane with "Hearts" for quite some time, and Twitter finally chose to join in as well.

"With these changes we hope that Snapchat feels more familiar and inspires you to express yourself with your friends and explore more of the content that you love", he says to a camera while standing in front of a Snapchat-yellow backdrop.

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