Lamborghini Wants in on the School Run SUV Market

The Urus has a 650-horsepower 4.0 liter V8 twin-turbo

The URUS will reach a top speed of 305 kph (190 mph), can go from zero to 100 kph in 3.6 seconds and brake from 100 kph to zero in 33.7 metres, company officials said. Lamborghini is among the last automakers worldwide to add an SUV or crossover to its portfolio of models.

Its new front-mounted 4.0L twin-turbo V8-the first turbo engine in a Lamborghini-delivers 650 hp at 6,000 rpm and 627 lb-ft of torque at 2,250 rpm.

Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars.

Meanwhile, the cabin offers seating for up to five occupants (a two-seat rear layout is optional) and is replete with high-quality materials including the finest leather, Alcantara, aluminum, carbon fibre and wood. This being Lamborghini, upgrades are always upgrades, such as 23-inch rims, a 1,700 watt Bang & Olufsen 3D sound system with 21 speakers, or an off-road package with reinforced bumpers and underfloor protection.

But this is no standard SUV; it's an SSUV, or Super Sport Utility Vehicle according to Lamborghini, as the company's not really known for making non-super cars and this can do almost 190 miles per hour.

In comparison, Lamborghini's Huracan Performante, which comes with a V10 engine, goes from 0 to 60 miles per hour in 2.9 seconds and has a top speed of nearly 202 miles per hour.

Lamborghini unveiled its new Urus SUV at its Italy headquarters on Monday.

Wheel options include 21 or 23-inch rims with tires developed by Pirelli especially for the
Wheel options include 21 or 23-inch rims with tires developed by Pirelli especially for the

Following Lamborghini's tradition of bovine-related names, the Urus is named after a wild ancestor of domestic cattle.

"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.

Indeed, the addition of the Urus to Lamborghini's otherwise extreme fleet of track-ready supercars-most outfitted with dihedral doors or outré spoilers that scream for attention-is meant to expand its appeal to both families and female buyers.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said past year.

The Urus, as the four-wheel drive "super SUV" will be known, was revealed at the Volkswagen group-owned company's historic home near Bologna.

Super SUV and stonking performaner.

Deliveries of the Urus start in Spring 2018.

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