Amazon Singapore launch Prime membership

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options.

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free worldwide delivery on millions more items from Amazon US.

An Amazon customer service officer contacted through the website's live chat function on Tuesday (Dec 5) said that free shipping to Singapore ended on Monday (Dec 4).

But with the launch of Amazon Prime, "unlimited free global shipping will now be exclusively a Prime member benefit moving forward", Amazon told The Straits Times.

But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the U.S. store.

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Amazon Prime in Singapore will be available for S$8.99 per month and for a limited time, customers can sign up for S$2.99 per month.

Jamil Ghani, Vice President of Amazon Prime International said that Singapore Prime members can expect more added benefits in the future.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer. Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market. "(Singapore customers) are hyper-connected and mobile-first", said Mr Ghani, who declined to comment on whether a local Amazon online store is forthcoming.

It offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

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