Matt Lauer Ouster Announcement Works Well For 'Today' Show, Ratings-Wise

APRIL 21 2016 FILE

But when that news is about "Today" itself, the audience response to the program can be quite surprising.

The Nielsen company said "Today" had more viewers than "Good Morning America" all five days last week — the first time that has happened in almost a year. Today averaged 4.9 million viewers, up 14 percent from its average this season, and also climbed to 1.7 million in the 25-54 news demographic.

According to Nielsen data for November 27 through Friday, "Today" averaged 4.9 million viewers, topping ABC's "Good Morning America", which had 4.4 million.

The disgraced former Today show anchor was sacked after a colleague accused him of "inappropriate sexual behavior in the workplace", the network said Wednesday in a memo obtained by ABC News.

With Lauer gone, Guthrie is co-ancohring the program with Hoda Kotb this week.

Instagram Creates New Feature to Fight Animal Abuse
Of course, the casual user may not realize the cute pictures are exploitative, but Instagram hopes to change that. The warnings were added earlier this week to thousands of photos already on the site.

One day earlier, Guthrie announced at the top of of Today show that NBC News had jettisoned its 800-pound gorilla after receiving a detailed complaint from a colleague about inappropriate sexual behavior in the workplace, and believed it highly likely it was not an isolated incident.

But "Today" won more viewers than "GMA" on the Monday and Tuesday broadcasts prior to the eruption of interest surrounding the Lauer news, according to data from Nielsen. But the NBC show typically finishes second to ABC's "Good Morning America" in overall audience.

Craig Melvin is reportedly being considered to replace Matt Lauer on the "Today" show. "CBS This Morning" was in third for the week with 3.5 million. The difference? A mere 59,000 viewers. GMA averaged 1.2 and 0.8, respectively, and CTM posted 0.8 and 0.5, respectively.

Last week, with the Lauer drama in the background, the difference was more stark. Ad buyers told Variety they're not expecting any notable ratings fluctuations once Lauer's replacement anchor has been selected.

Firing Matt Lauer turned out to be good business for NBC last week.

Related News:

  • Quentin Tarantino has pitched JJ Abrams a Star Trek movie, may direct

    Quentin Tarantino has pitched JJ Abrams a Star Trek movie, may direct

    Second, Tarantino has said on numerous occasions that he plans to retire from directing films after his next two pictures. He also made it clear he wasn't a fan of Star Trek: Into Darkness , which Abrams directed.
    'Black Mirror' Has New Episodes Coming At The End Of This Month!

    'Black Mirror' Has New Episodes Coming At The End Of This Month!

    The highly anticipated Black Mirror Season 4 premieres on Netflix December 29th with six new stories from Charlie Booker. It's all about gender equality on #GirlsWithGoalsListen to the brand new episode NOW in the link below.
    Aetna Merger Could Shake Up Your Health Care - but How?

    Aetna Merger Could Shake Up Your Health Care - but How?

    Jefferies Group set a $76.00 price objective on CVS Health (NYSE: CVS ) in a research note issued to investors on Monday morning. It dropped, as 84 investors sold CVS shares while 559 reduced holdings. 108 funds opened positions while 483 raised stakes.
  • Everyone Is Freaking Out Over This Brand New 'Invisible Box Challenge'

    Everyone Is Freaking Out Over This Brand New 'Invisible Box Challenge'

    Others hilariously fail, tripping over their own feet or even falling to the ground (left and right). There has been a new entry to the long list of time-wasting sensations taking the internet by storm.
    Michael Flynn Vowed to End Russia Sanctions, According to Whistleblower

    Michael Flynn Vowed to End Russia Sanctions, According to Whistleblower

    According to the account, the unnamed whistleblower ran into Copson at a party in Washington , D.C. on inauguration day. Cummings said the individual contacted his office and authorized him to make his account, but not his name, public.
    Suspect in court over 'No 10 assassination plot'

    Suspect in court over 'No 10 assassination plot'

    An official report into the attack released on Tuesday found opportunities to thwart it had been missed. Carroll said Imran was accused of trying to join the Islamic State militant group in Libya.
  • Body found of woman who disappeared after Tinder date

    Body found of woman who disappeared after Tinder date

    Speaking to a reporter about evidence found at the scene, Bliemeister says, "We do believe that there is evidence of foul play'". She had told a friend before her second date that things were going well and she was "excited to go on another date with her".
    Trump Calls On Saudis To Immediately Lift Blockade Of Yemen

    Trump Calls On Saudis To Immediately Lift Blockade Of Yemen

    Following Saleh's death , the Saudi-led coalition was reported to have blitzed Sanaa with an intensified campaign of airstrikes. The conflict has seen civilians repeatedly killed by bombing and through a lack of access to essential food and clean water.
    Cities Vow to Fill US Void on Climate Change

    Cities Vow to Fill US Void on Climate Change

    Former US President Barack Obama has spoken of his frustration that America is pulling out of the 2015 climate accord. It was billed as a first-of-its-kind global pledge that supports the principles of the Paris Climate Accord that U.S.
  • Cong must clear its stand on Ram Mandir: Amit Shah

    Cong must clear its stand on Ram Mandir: Amit Shah

    The Supreme Court had fixed the next hearing for the long-standing matter for February 8, 2018. Request PM to be a little more careful", Sibal said.
    Salah scores as Liverpool thrash Spartak Moscow 7-0

    Salah scores as Liverpool thrash Spartak Moscow 7-0

    It is also why Coutinho's value remains innumerable to Liverpool , with a direct hand in 15 goals from his last 11 appearances. Sadio Mane began the attack on the halfway line, feeding the ever-active Salah, who slotted the ball out wide to Firmino.
    STOP EVERYTHING: Pizza Hut Is Now Delivering WINE Along With Your Pizza

    STOP EVERYTHING: Pizza Hut Is Now Delivering WINE Along With Your Pizza

    Owned by Yum! Brand , CNN notes that Pizza Hut is performing worse than the company's other chains, KFC and Taco Bell. Pizza Hut will also have to make sure that all its drivers that deliver beer and wine are 21 years of age or older.


Most liked

Gulf Cooperation Council (GCC) meeting breaks up within hours
Qatar denies the allegations and has accused the Saudi-led bloc of aiming to incite a change of regime in Doha. Moreover Saudi Arabia and UAE have formed a new military and trade partnership separate from GCC.

Rain Moves Out, Cold Moves In
If my timing is correct, any snow that falls on Sunday should end during afternoon and we might even see some late day clearing. While we'll stay dry in your seven day forecast, we're expected some gusty conditions here-and-there Thursday and Friday .

Natural disaster of 5.0 magnitude strikes Uttarakhand, tremors felt in Delhi-NCR
According to the News Agency ANI , the center of the natural disaster was in the depth of 30 kilometers. Tremors were also felt in different parts of the country, including Haryana, UP and Himachal Pradesh.

Recognizing the Rights of All People is Important: Pope
The Argentine pontiff's call came a day after he spoke by phone with Palestinian president Mahmud Abbas, the Vatican said without elaborating.

Duterte wants another year to end drug menace
READ: Memorandum Order 17 signed by Duterte, directing PNP to provide "active support" to Pdea in fighting illegal drugs. Duterte said the anti-drug agency, which has only 2,000 officers, could not effectively carry out the crackdown.

This time it's for real — Pep v Jose
It was way back in late April - 29 matches ago - that City last tasted defeat in a competitive game - but that record was surely coming to an end.

General Motors app lets you order food, shop from auto
Customers will not be charged for the service or the costs of transmitting data, they said. The number is expected to reach 4 million vehicles in 2018.

Super Mario Galaxy And Other Wii Games Getting HD Releases...In China
Nvidia and Nintendo announced they will be partnering to deliver Wii and GameCube titles to China via the Nvidia Shield . The catch, however, is that the game are unlikely to ever officially appear outside of China.

Japan Airlines Goes Supersonic
On the Concorde, deep-pocketed passengers could fly the Atlantic at twice the speed of sound from 1976 to 2003. Japan Airlines is the second company to have publicly announced it was holding options in the supersonic jet.

Google will rescue bike-riders caught in traffic jams
In India, some highways don't allow motorcycles on them either, so the new navigation routes will avoid those roads. For users in India, though, soon to be followed by other countries, there is a fifth option: two-wheeler mode.

Austria Will Legalize Same-Sex Marriage Beginning In 2019
The limitations in question were that the previous definition of marriage allowed it only to be between "different sex" partners. Constitutional courts in South Africa, Colombia, and Taiwan have also ruled that a ban on same-sex marriage in unconstitutional.

Instagram Update Allows Users To Archive Instagram Stories, Create Highlights
Facebook's photo sharing app Instagram has rolled out two new features for its Stories - Stories Highlights and Stories Archive . So like if you have some recent pictures of a event you attended, you would save them to your profile under "The wedding event".

Skirball Fire Pictures And Videos: Wildfire Rages Near 405 Freeway, Bel Air
Their luxury home in Bel-Air, which they had just put on the market three days ago, was "in the middle of it all", he said. California Governor Jerry Brown declared a state of emergency on Tuesday, freeing state funds and resources to assist.

IPL 2018: MS Dhoni set to reunite with Chennai Super Kings
Recently, the IPL Governing Council announced the various rules regarding the player retention policies for the upcoming auctions. Considering the player auction will be a big one, the IPL has increased the salary cap significantly.

Sen. Sherrod Brown calls on Sen
He's repeatedly promised to "cooperate completely" with any investigation by the Senate Ethics Committee into his past behavior. Maggie Hassan (D - New Hampshire) and Patty Murray (D - Washington ) also said the Minnesota senator should step aside.