Matt Lauer Ouster Announcement Works Well For 'Today' Show, Ratings-Wise

Matt Lauer Ouster Announcement Works Well For 'Today' Show, Ratings-Wise

But when that news is about "Today" itself, the audience response to the program can be quite surprising.

The Nielsen company said "Today" had more viewers than "Good Morning America" all five days last week — the first time that has happened in almost a year. Today averaged 4.9 million viewers, up 14 percent from its average this season, and also climbed to 1.7 million in the 25-54 news demographic.

According to Nielsen data for November 27 through Friday, "Today" averaged 4.9 million viewers, topping ABC's "Good Morning America", which had 4.4 million.

The disgraced former Today show anchor was sacked after a colleague accused him of "inappropriate sexual behavior in the workplace", the network said Wednesday in a memo obtained by ABC News.

With Lauer gone, Guthrie is co-ancohring the program with Hoda Kotb this week.

Cities Vow to Fill US Void on Climate Change
Former US President Barack Obama has spoken of his frustration that America is pulling out of the 2015 climate accord. It was billed as a first-of-its-kind global pledge that supports the principles of the Paris Climate Accord that U.S.

One day earlier, Guthrie announced at the top of of Today show that NBC News had jettisoned its 800-pound gorilla after receiving a detailed complaint from a colleague about inappropriate sexual behavior in the workplace, and believed it highly likely it was not an isolated incident.

But "Today" won more viewers than "GMA" on the Monday and Tuesday broadcasts prior to the eruption of interest surrounding the Lauer news, according to data from Nielsen. But the NBC show typically finishes second to ABC's "Good Morning America" in overall audience.

Craig Melvin is reportedly being considered to replace Matt Lauer on the "Today" show. "CBS This Morning" was in third for the week with 3.5 million. The difference? A mere 59,000 viewers. GMA averaged 1.2 and 0.8, respectively, and CTM posted 0.8 and 0.5, respectively.

Last week, with the Lauer drama in the background, the difference was more stark. Ad buyers told Variety they're not expecting any notable ratings fluctuations once Lauer's replacement anchor has been selected.

Firing Matt Lauer turned out to be good business for NBC last week.

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