World's largest Starbucks opens in Shanghai

Take a look inside the world's biggest Starbucks

Speaking to the Financial Times before the official opening of the Shanghai roastery, he also said that the new roastery concept "represents the ability to take the customer up" at a time when an increasing number of Chinese consumers no longer regard some United States brands as premium. Convenience stores, which already offer hot food popular with breakfast crowds, are also rolling out coffee.

It also features an incredible menu of more than 100 drinks, including a tea infused with nitrogen.

Princi first opened his artisanal bakery in Milan in 1986 and has made his reputation on using exceptional ingredients with traditional techniques.

{ 8 } Princi is being manned by more than 30 skilled Chinese bakers and chefs, producing more than 80 items baked fresh on-site daily.

You can easily see why we mistook this for a museum.

Starbucks say the store's maximum capacity will run between 1,000 to 1,200 customers at a time, some of them sitting on the 500 or so chairs available. The handcrafted long bar, one of three on site, is aptly-named, as at 88 foot it's the world's longest coffee bar.

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It's the first of its kind, complete with interactive technology like augmented reality - being able to scan a roaster to find out more about brewing methods.

Starbucks dominates in China and is growing fast in the market, while in the United States it comes under pressure from a "third wave" of boutique coffee sellers and cheaper rivals.

Point your phone at different features and you'll get a "bean-to-cup story". Called the Starbucks Roastery Shanghai, the outlet measures an astounding 30,000 sq ft - that is nearly half of a football field.

The app has a digital menu as well as details on the huge, borderline bewildering, range of brewing methods that include the Cold Brew Tower, Modbar Pour-Over and Siphon. During their journey, customers can earn virtual badges. Peet's Coffee, a craft chain that rivals Starbucks at home, opened its first China store last month, and has brought in local help from investment firm Hillhouse Capital and Sam Su, ex-China head of Yum Brands Inc, who drove impressive growth for KFC and Pizza Hut in China.

The Starbucks Foundation and Starbucks China plan to make charitable donations totaling approximately $20 million USD (RMB 132 million) over the next five years to drive social impact in communities across China.

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