'I've never heard of it': word of the year 'Youthquake' sparks confusion

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The dictionary credits former Vogue editor-in-chief Diana Vreeland with introducing the word to the world's vocabulary more than half a century ago.

"At a time when our language is reflecting a deepening unrest and exhausted nerves, it is a rare political word that sounds a hopeful note".

This year's Word of the Year is "youthquake", a terminology that not a lot of people are familiar with but whose average annual frequency in usage has increased significantly compared to previous years.

According to Oxford Dictionaries, the reason that they chose youthquake as the word of the year is that apart from the fivefold increase in frequency of its usage beginning with the UK's general election in June, it also describes the surge of influence and movement from young people in the political arena among others.

Oxford Dictionaries word of the year for 2017: youthquake.

Broflake means: "A man who is readily upset by progressive attitudes, from the derogatory use of "snowflake".

Oxford Dictionaries consultant Susie Dent, who appears with Rachel Riley on Countdown, below, added: "In youthquake we find some hope in the power to change things, and had a little bit of linguistic fun along the way".

It beat eight other words on the shortlist. Oxford Dictionaries states that the political word offers a beacon of hope after a "difficult and divisive year".

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Last year's word of the year was post-truth, with emoji chosen in 2015.

"So given this broad examination of the year in language, what did we eventually settle on?"

Social media was also included on the list with "Milkshake Duck" referring to something that "initially inspires delight on social media but is soon revealed to have a distasteful or repugnant past".

Kompromat: This is the name given to information collected by spies for use in blackmailing people they want to control.

A style of dress made from materials used in outdoor-wear and functional clothing.

Unicorn - denoting something, especially an item of food or drink, that is dyed in rainbow colours, decorated with glitter, etc.

The word, "imbued with hope", was heard around the world in 2017, starting with the United Kingdom general election and then our own.

The practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or brand.

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