Apple's Cheap iPhone Battery Replacement Offer 'To Hurt Sales'

Apple's Cheap iPhone Battery Replacement Offer 'To Hurt Sales'

It should also be noted that Apple promised to release new features that'll let users check on their iPhone batteries' health, and when those roll out, that means you no longer have to rely on third-party apps to determine whether or not you need to replace your iPhone's battery.

But it might be bad for Apple's bottom line, analysts at Barclays wrote in a note on Wednesday.

According to Barclays analyst Mark Moskowitz as many as 16 million iPhone owners could end up getting their battery replaced instead of upgrading to a new device.

The reason behind the performance throttling makes sense: As older batteries degrade over time, they can't cope with the high demands of the iPhone's processor.

Knowing that they ultimately are in the wrong they have even decided that they will replace your iPhone battery regardless if your phone passes the test or not. Or, you can contact us, we will promptly schedule a 1 hour window in which we can replace your battery at a cost of $79.95.

Apple is now thought to be facing at least 11 lawsuits over the matter, one of which (in France), holds the potential of criminal charges.

To get a new battery, log on to Apples support site, and then select iPhone, then Battery, then Battery replacement.

Read More Apple Apologises To Consumers Cuts Down Charges Of Replacing Out-Of-Warranty Batteries
Read More Apple Apologises To Consumers Cuts Down Charges Of Replacing Out-Of-Warranty Batteries

iPhone 6 and 6s and iPhone SE units running on any version earlier than iOS 10.2.1 aren't being throttled.

After years of conspiracy theories that Apple was purposely slowing older iPhones to prompt upgrade purchases, the opposite effect may be in play now, according to one Wall Street analyst.

Apple apologised, saying: "We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process". Following the company's announcement, some consumers reported that some Apple staff were refusing to do the replacement if the battery passed Apple's diagnostics testing. However, the customers feel otherwise, stating that Apple slows down the older iPhones to compel them to upgrade to newer models.

Moskowitz estimates around 519 million users are eligible for the battery offer, and that in the most likely scenario 10 percent take the $29 offer, and about 30 percent of those people decide not to buy a new iPhone this year.

It was only when benchmark results began to suggest that Apple was throttling older devices - something that's been a widespread urban legend for some years now - that the company was forced to explain itself.

That being said, Barclays had some positive things to say about Apple.

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