YouTube's New Rules Will Kill Small Content Creators

YouTube's Chief Business Officer has refused to rule out the possibility of the company working with Logan Paul again in the future
Credit AFP

In a blogpost written by two YouTube executives, chief product officer Neal Mohan and chief business officer Robert Kyncl, the company said that "99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month".

In addition, YouTube will now manually review channels included in Google Preferred and ads will only run on videos that have been verified to meet their ad friendly guidelines. These are the kinds of viral videos people have always used YouTube to share with the world.

Paul also shared a video on his YouTube account at about 2 a.m. January 3, in which he said: "I made a severe and continuous lapse in my judgment and I don't expect to be forgiven".

The move is stoking fears that the streaming video giant is going to kill smaller channels. The video remained viewable for 24 hours with no actual interference from YouTube itself, before Paul himself made a decision to take it down.

Israeli PM lays wreath at 26/11 memorial at Taj Hotel
Seven others, mostly Israeli nationals, were the other victims in the Chabad House attack. IMAGE: Moshe was only two when terrorists killed his parents at Mumbai's Jewish house.

Google says the change is meant to weed out the bad actors and spammers that have previously gamed the system, but it notes that a "significant number of channels eligible to run ads" will be affected by the policy change.

YouTube has grown immensely since its roots as a video repository before being acquired by Google. For new channels, this is already in effect, and older channels will be reviewed starting in late February.

In March 2017, New York City-based brokerage firm Nomura Instinet estimated that Google lost $750 million in revenue as a result - and that was before another controversy erupted in November over YouTube's algorithm posting inappropriate parody videos starring children's characters on its YouTube Kids channel. YouTube is giving those channels a 30-day grace period to get their numbers up, but if they do not meet the requirements by the end of the grace period, they will no longer be able to earn money through the partner program. Previously, channels had to reach 10,000 total views; now, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to qualify for ad placement. 1,000 subscribers for a channel is already a big number for those getting started but the new requirements now make it very hard for those looking to join. If YouTube doesn't reinstate my channel as a partner account, I may have to start looking for other ways to host my videos where I have more control and can monetize them myself. The company said almost all affected channels now make less than $100 a year in ad revenue.

As a result, news organizations and advertisers over the past year have discovered YouTube running their ads before extremist, racist and hateful videos.

Related News:

  • ICE preparing to arrest 1500 undocumented people in Northern California

    ICE preparing to arrest 1500 undocumented people in Northern California

    Immigration advocates are bracing for a sweeping raid by ICE agents across Northern California, targeting undocumented immigrants. State Attorney General Becerra was scheduled to speak Thursday on the reports of ICE sweeps.
    API reports another large crude draw

    API reports another large crude draw

    In November, oil ministers from OPEC and non-OPEC member nations agreed to extend output cuts for the duration of 2018. United States refinery crude runs fell by 420,000 barrels a day and refined product stocks rose.
    No truce yet as judge skips lunch in SC

    No truce yet as judge skips lunch in SC

    Also on the agenda was adopting a procedure if there are allegations of corruption on a judge. According to reports, the CJI met the rebel judges on Tuesday afternoon.
  • Wounded officer dies after York County officer-involved shooting

    Wounded officer dies after York County officer-involved shooting

    The suspect, McCall, left the home on foot before deputies arrived, Faris said, and police dogs were brought in to search for him. According to the York County Solicitor, McCall is being charged with three counts of attempted murder for the shootings of Sgt.
    Apple's first comedy series to star Kristen Wiig

    Apple's first comedy series to star Kristen Wiig

    It stars Octavia Spencer and is based on a Kathleen Barber novel about a woman whose father's murder is explored in a hit podcast. It will be a 10-episode series which will mark Wiig's return to the small screen after she left Saturday Night Live in 2012.
    Leonard Fournette 'okay' after 'minor' vehicle  accident, Jaguars say

    Leonard Fournette 'okay' after 'minor' vehicle accident, Jaguars say

    He has rushed for 1,040 yards and 9 touchdowns in 13 games, battling nagging injuries through most of his rookie campaign. The Jaguars say Fournette's auto was rear-ended, and the rear bumper of Fournette's 2017 Mercedes Maybach was knocked off.
  • Graham: Seoul 'undercutting' Trump by allowing North Korea at Olympics

    Graham: Seoul 'undercutting' Trump by allowing North Korea at Olympics

    North Korea has hit back at US President Donald Trump after he made claims about the size of his nuclear button. "Russia is not helping us at all with North Korea ", Trump said in an interview with Reuters on Wednesday.
    Ford to invest Dollars  $11 billion into electric cars

    Ford to invest Dollars $11 billion into electric cars

    Repatriating foreign earnings, one of the stated goals of the legislation, will apparently be minimal for Ford. Ford said it would pay shareholders a $500 million, or 13 cents a share, extra dividend for the first quarter.

    Tag: Moto G 2018

    Now, a new prototype of the Moto G6 Plus has been spotted in the wild, which gives a glimpse of the upcoming device. The Moto G6 Play will sport a 5.7-inch screen with a 720p resolution, and not much else is known as of now.
  • Theo Walcott Completes 20 million Move From Arsenal To Everton

    Theo Walcott Completes 20 million Move From Arsenal To Everton

    He said: "I can say that Everton was the first team that seriously wanted me, and I seriously wanted to come here". Walcott, a double FA Cup victor with Arsenal , says he made the switch in a bid to win more trophies.
    Corker, Alexander weigh in on net neutrality

    Corker, Alexander weigh in on net neutrality

    In addition, Pai's move to repeal the rules included an unlawful preemption of state and local regulations, Schneiderman said . The states argue that the FCC chairman Ajit Pai's decision is based on a flawed interpretation of the Telecommunications Act.
    Those old iPhone batteries? Suing lawyer wants Apple to keep them

    Those old iPhone batteries? Suing lawyer wants Apple to keep them

    As we learned back at the end of December, Apple has been limiting the maximum performance of iPhones as the batteries within get older.


Most liked

Congress confident of poll victory in 3 northeastern states
The Chief Election Commissioner said that VVPATs will be used with EVMs during the polling in the three states. The Congress hopes to cash in on the "mistrust of the people that NPF has earned because of its misrule".

New Apple 'text bomb' bug causes iPhones to crash
A fix for the issue, which is not the first text bomb to hit Apple , has not yet been created but is expected in future updates. The link to the malicious code became widely circulated on social media, and Masri responded by removing the code from Github.

OR boaters caught on camera jumping into water seconds before terrifying crash
Maess, an off-duty policeman and owner of the wrecked fishing boat, was left in a knee brace and suffered vision problems. Investigators also said that Maess and the other passengers escaped serious injuries or death by jumping into the water.

Galaxy S9 And S9+ Concept Shows What Flagships Might Look Like
It comes in two variants of 3GB RAM/32GB storage at INR 12990 and 4GB RAM/64GB storage variant is priced at INR 14990. Overall, it may not sound like much of an upgrade, but Samsung could still surprise us in on key area: The camera .

Trump Wants Mexico to Pay for Border Wall 'Directly or Indirectly'
Kelly added that Trump would approve of a DACA deal if it includes limits on chain migration to include only the nuclear family. Kelly had earlier said the president's views on a number of issues including wall and his South Asia policy has evolved.

Steelers will not retain offensive coordinator Todd Haley
The goal of making that change was to limit the number of shots Roethlisberger took and make him more of a cerebral quarterback. He has a solid rapport with Roethlisberger and the transition would likely be very easy for a team built to win now.

Mel Kiper on Josh Allen's 2017 struggles: 'Stats are for losers'
"And the Browns will be good very soon". "Coaches want to work with the 6-foot-5 Allen because he has all of the tools". If the Browns hope Allen can be developed into something special, it'll likely take a while for him to get there.

Johanna Konta: The loss is a bit frustrating
I'm still taking good stuff from this. "I don't feel, by any means, it's a massive catastrophe", Konta said after the match. Konta said the lack of matches under her belt may have been a factor. "There are things that I did well today".

Rate Disclosed By Bank Of Canada
The central bank has increased the trend-setting rate to 1.25 per cent, up from one per cent. The rate of potential growth continued to be the main concern for the central bank.

European Central Bank clear Stokes to play for England
The 26-year-old was charged on Monday after a fight outside a Bristol nightclub in September and will appear before magistrates. The ECB statement said it "fully respects the legal process and the player's intention to defend himself against the charge".

Amazon Echo & Alexa Available In Australia & New Zealand Next Month
Customers can pre-order three devices now - Amazon Echo , Amazon Dot and Echo Plus - with shipping beginning in early February . Expected pricing is $79 for the Echo Dot , $149 for the full-height Echo , and $229 for the Echo Plus with built-in smart hub.

Elgar chuffed Titans mate Ngidi could catch India's big fish
Kohli stressed on the need to build on starts during partnerships as well as while batting if they are to win tests away. They danced to the tune of the right-arm pacer Lungi Ngidi (6/39) showing little application and throwing away wickets.

Messi misses penalty, Barcelona loses to Espanyol in Copa
However, despite the lack of clear-cut chances and the one-goal defeat, Ernesto Valverde wasn't too downbeat with the performance. Stoke City were reportedly after Espanyol manager Quique Sánchez Flores, but he would ultimately turn them down.

USAG Encourages McKayla Maroney to Speak Against Larry Nassar, Won't Seek Fine
I've told counselors your name in hopes that they would report you . "I trusted them and I shouldn't have". Like, stop asking us questions. " You then parted my loose shorts - that you always made me put on".

DACA Negotiations Continue, But Government Shutdown Looms
Opposition to the temporary-spending package among Schumer's caucus is "broad and strong", the New York Democrat said. Joe Donnelly of Indiana, Heidi Heitkamp of North Dakota and Bob Casey of Pennsylvania. "They're in charge", Mr.