Amazon's Alexa advert wins Tremendous Bowl Sunday - on YouTube

Amazon's Alexa advert wins Tremendous Bowl Sunday - on YouTube

Anheuser-Busch has a portfolio full of creative and hilarious Super Bowl commercials, but this the company that owns Budweiser, Stella Artois and several other brands will debut two ads focused on disaster relief.

Amazon's advert was one of the most talked about as they featured of a whole host of celebrities.

We hope so, if it means getting more Hop.

In the spot, Amazon's Alexa loses her voice, forcing her to be replaced with the likes of Rebel Wilson, Cardi B., Sir Anthony Hopkins and Gordon Ramsay. Instead of playing the genre she was asked to play, viewers hear Cardi B rapping the lyrics to her hit "Bodak Yellow".

"The trick is to suppress the unintentional waking of a device while not incorrectly rejecting the millions of people engaging with Alexa every day", said Amazon's Shiv Vitaladevuni.

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Rate Super Bowl ads right now in Ad Age's' first Super Bowl Ad Rank, based on scores from marketing pros-that's you-of entertainment value and effectiveness.

"I found that when I analyzed the spectrum of them saying her name, the spectrums were significantly quieter in the range of 3000hz to 6000hz". Amazon is expected to announce its final decision in 2018.

"When multiple devices start waking up simultaneously from a broadcast event, similar audio is streaming to Alexa's cloud services".

Amazon acknowledges that the dynamic fingerprinting isn't ideal, but up to 80% to 90% of devices won't respond to the broadcasts thanks to the dynamic creation of the fingerprints.

Texas Monthly goes on to use the appearance of country music and peacocks as further evidence that Amazon is favoring Austin: "This ad, in our estimation, bodes poorly for the mayors of nineteen other cities in the running for Amazon's HQ2".

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