Apple aims to enter the high-end headphones market

Sony WH-1000XM2 Review

Bloomberg's sources suggest the company may launch the new accessory by the end of the year at the earliest, but also cautioned that development of the gadget has been on-off for a while and, thus, may be subject to an overhaul or even scrapped entirely. Apple intends to launch the new headphones in time for the lucrative holiday shopping season although development challenges could toss a wrench into those plans.

According to NPD Group, Apple's AirPods and Beats headphones combined to give Apple more than a quarter (27 percent) of the wireless headphone market, with Apple raking in almost half of all the revenue due to its premium pricing models.

Apple has not released AirPods' exact sales numbers; the product has been lumped in with Apple Watch and other products in the "Other Sales" category.

Apple's AirPods earphones swept the market in an unexpected way and now, the Cupertino-based company hopes for an encore performance at the high end of the market. The possibility that Apple might redesign the headphones again before launch hasn't been ruled out.

Interestingly, the report says the headphones will bear the Apple logo.

The headphones will feature the same seamless pairing process as the AirPods due to Apple's custom SoC powering them. Apple purchased Beats for $3 billion in 2014, and Beats has been Apple's main headphone brand until the introduction of AirPods.

USA to close embassy in Turkey for 'security threat'
Turkey police force has detained 12 suspected Islamic State extremists amid ongoing crackdown and closure of USA embassy. The notice also advised USA citizens in Turkey should avoid large crowds, keep a low profile and otherwise be cautious.

It's unclear what is going to happen to Beats-branded headphones.

Apple's headphone ambitions put it in a collision course with already-popular brands like Sony, Samsung, and Sony - and Apple's own Beats by Dre. Beats Music eventually became Apple Music.

A pair of wireless headphones, to rival those produced by Bose, Sennheiser, and Beats itself, seems like a logical step for Apple.

Apple selling high-end headphones, however, could be another story. Because Beats sell at a broader price range from $100 to $350, the new Apple headphones may not cannibalize Beats' margins, according to Bloomberg.

No word as yet on how much these headphones will cost. AirPods have been tricky to assemble and use unusual design tricks, likely making them expensive to produce.

Related News:



Most liked

Social Democrats sign up for new Merkel-led government
The Social Democrats' membership ballot backed a coalition deal with Merkel's Union bloc by a two-thirds majority. The SPD must now sign the agreement; the CDU signed it last week at a party conference.

See You Later, Slackers: Robert Lopez First To Double-EGOT
The Disney masterpiece was the work of Robert and equally talented wife Kristen Anderson-Lopez. He owns two Daytime Emmy awards for his work on the animated series Wonder Pets .

It's time to celebrate the one-year anniversary of Nintendo Switch!
Many early adopters have seen their playtimes reduced to zero as if they were playing them for the first time. According to the user, play times for launch games are being reset on Switch profile's all across the globe.

Barnaby Says Baby's Dad Is "Nobody's Business" After Spilling To Every Paper
The former deputy prime minister claims he was on a trip to Europe at around the time she conceived. But his changes were minimal, with Mr McCormack keeping all of Mr Joyce's backers inside Cabinet.

Former Trump aide refusing Mueller subpoena: 'Screw that'
After leaving the campaign, Nunberg became an outspoken critic of Trump in the Republican primary. Despite that, he affirmed to the Post that, "the Russians and Trump did not collude".

Oscars: Allison Janney dedicates her win to her late brother Hal Janney
Backstage at Hollywood & Highland Center, Janney opened up about her speech and if she'll change post Academy Award win. Janney beat out Octavia Spencer , Laurie Metcalf , Lesley Manville , and Mary J.

Emma Watson Rocks Time's Up Tattoo at 2018 Oscars Afterparty
Emma has been a hugely vocal supporter of the " Time's Up " movement since it was ignited in response to the Harvey Weinstein scandal.

U.S. stocks fall during worst month in two years
He said that the United States is losing on trade with virtually every country and that "trade wars are good" and "easy to win". He also said, "I would expect that some continued strengthening in the labor market can take place without causing inflation".

Trudeau's India trip to blame for spike in chickpea tariffs: Opposition
Randeep Sarai also stated that he has no intention of stepping down from his job. The long list of embarrassments for team Justin Trudeau only became longer.

Korea rejects U.S. call to discard nuclear weapons before talks
North Korea is believed to have been behind his death, which the reclusive state has strongly dismissed. -North Korea talks were imminent.

Fiorentina captain Astori dies suddenly aged 31
"For this awful and delicate situation, and above all out of respect for his family, we appeal to the sensitivity of the media". When news came through of Astori's death, Genoa and Cagliari were warming up at Marassi, but Perin ran off the field in tears.

Telangana CM K Chandrasekhar Rao bats for non-BJP, non-Congress front
Change should come in the people. "See, it can be a third front or anything else, but India needs change". Chandrasekhar Rao said he was not interested in national politics but only "Bangaru Telangana".

'House of Cards' Final Season Teaser Trailer Released
According to Deadline , newcomers to the cast include Oscar nominees Diane Lane and Greg Kinnear as mysterious 'siblings'. Back in October, we received word that House Of Cards was getting set to film its upcoming sixth season .

Get Out wins for best film, director at Independent Spirit Awards
Asked if his film could win big tonight (March 4) after its success at the Spirit Awards, Peele said: "It's Saturday". He is the first black filmmaker to be nominated for best picture , best director and best screenwriting.

Al-Qaeda affiliate claims deadly Burkina Faso attacks
President Roch Marc Christian Kabore stated, "Our country was once again the target of dark forces". The violence began mid-morning when heavy gunfire broke out in the centre of the Burkinabe capital.