Google to ban ads on cryptocurrencies, related products

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps		
		
	Ingrid Lunden

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   	7 hours

The search giant said it took down more than 3.2 billion ads in 2017 that violated its advertising policies, which is more than 100 bad ads per second. More than 3.2 billion ads were removed past year, an average rate of 100 per second. Even if a company is known to be on the up-and-up, it will not be allowed to advertise cryptocurrency trading services or products via Google. Spencer said in his blog post that the crackdown is part of Google's efforts to protect consumers from "online scams".

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.

79 million ads for sending users to malware-laden sites.

Google's move to purge virtual currency ads comes just days after the US Securities and Exchange Commission warned that traders should only buy and sell cryptocurrencies on exchanges registered with the financial regulator.

Google has announced it will be banning adverts for cryptocurrency across all its platforms.

In January, Facebook announced that it would be cracking down on cryptocurrency related advertisements on its platform after a flurry of scams began doing the rounds. READ NEXT:Google uses machine learning to make computers faster as they age Google's continuing to develop new technologies to help it identify new forms of malicious ad. Scammers are rapidly developing their techniques, including more effective malvertising campaigns which are growing in sophistication.

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Do you think Google made the right call banning all cryptocurrency adverts? 320,000 website publishers were banned for failing to meet its policies for publishers, with over 700,000 apps blacklisted.

In addition, Google blocked over 12,000 websites for "scraping", duplicating and copying content from other sites in 2017, up from 10,000 in 2016. The new policy applies to a range of financial services.

Technology: Their technology helps to detect policy violations, new threats and disable those threats, the majority of which are done before people, publishers and advertisers are ever impacted.

More than 7,000 AdWords accounts for "tabloid cloaking" violations, up from 1,400 in 2016.

The market for cryptocurrencies has been fraught with wild speculation about the value of such products, most notably, bitcoin, which reached nearly $20,000 in December 2017, fell below $6,000 in February, and is now ranging between $10,000 and nearly $12,000. "This year, we updated several policies to address ads in unregulated or speculative financial products", said Google director sustainable ads Scott Spencer.

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