'Extremely Racist': Internet Isn't Happy About Whole Foods' 'Yellow Fever' Restaurant

'Extremely Racist': Internet Isn't Happy About Whole Foods' 'Yellow Fever' Restaurant

However, after #Whole Foods received backlash for being home to the establishment's third location, it's apparent the name is "memorable" for the wrong reasons.

Aside from bowl meals, Kim said the ugly egg rolls are also the restaurant's bestseller.

Overall, she said she felt "pretty comfortable" with the fact that Whole Foods 'knew what we were all about'.

After opening their first location in late 2013, the husband-wife duo gained enough traction to open an additional two locations.

Earlier this week, Whole Foods opened a new Asian-themed restaurant called "Yellow Fever" at one of their Long Beach, California locations - and Twitter immediately pointed out how racist the name was.

With its tagline "Asian bowls for your soul", Yellow Fever boasts customized meals inspired by different cultures.

People on social media took notice of the eatery's name, with several people criticizing it for its offensive undertones.

Nearly immediately, the public made connections that owner Kelly Kim never did. Primarily affecting Africa, the mosquito-borne infection earned its name from the virus's jaundice hemorrhage. Robicelli mused. "By Googling 'Yellow Fever'".

Champions Man City heap pressure on West Ham with rout
And in his first appearance against his former club, the Chilean was heavily involved in the opening goal on 16 minutes. When City struck again in the 27th minute, the farcical manner of the goal left the ragged Hammers red-faced.

Company branding materials provided to BuzzFeed News acknowledge the name's associations but say the restaurant aims to instead "embrace the term and reinterpret it positively for ourselves". This fascination is damaging to the people it targets. She said she chose to get into the restaurant business herself when she realized that nobody else seemed to be serving the kinds of mixed bowls she had been preparing for herself, and that she wanted to make a restaurant that wasn't tied to a particular cuisine, but more like "the Asian version of Chipotle".

Asian-American and white customers alike have come to support her, she said, and business has been good at her new location, with no protests or backlash so far. Both of these stereotypes either result in or are the result of yellow fever.

One woman tweeted in response: "Is there no one in your corporate cocoon to tell you what a toxic idea this racist name was?"

According to Kim, Yellow Fever's name was not a problem before Wednesday's opening.

Reports cited her interview from six months back, when she told Asian American news site NextShark, "One night, we just said 'Yellow Fever!' and it worked".

"I never took [the name] to a have deeper meaning...." "It's a little tongue in cheek, but I never saw it as offensive or racist or anti-feminist".

Critics took issue after news broke of the restaurant's partnership with Whole Foods, highlighting that the restaurant's name is a term that has a problematic history. She says she was never fully in contact with Korean of "Asian" food, and made a decision to present it in a more familiar way to the United States consumers, just as she did growing up.

Related News:



Most liked

Jets fall in double OT as Preds tie up series
Murray had time to recover after the contact from Connolly while that contact did not really alter his ability to stop the puck. Ryan Johansen topped the Nashville scoring burst with a first period goal and a third period tally that gave the team the lead.

Liverpool relief as Salah avoids three-match ban for Martins Indi clash
Ramy Abbas, Salah's agent, said he has been waiting for a response from Egyptian officials. Salah scored the decisive goal against Congo.

Tottenham v Watford: Spurs can saunter to Monday night victory
To win the games and finish in the top four for the first time [consecutively] would be great for the club". Perhaps we did not play in the way we wanted but got three points.

Microsoft Just Removed HomeGroups From Windows 10
Once you're up and running, you should opt out of the Windows Insider Program to ensure you won't be getting any new builds. While Edge is a perfectly fine browser, I mostly use Firefox and Chrome, and those don't appear in timeline yet.

Vikings Exercise Option on CB Waynes, Re-Sign CB Newman
The Minnesota Vikings have exercised the fifth-year option on CB Trae Waynes . With Newman's signing, the Vikings' depth at cornerback appears to be solid.

Saudi Crown Prince: Palestinians should negotiate peace or 'shut up'
Still, the heir to the Saudi Arabian throne said Palestine isn't a pressing issue for his government. " People literally fell off their chairs ", the source said.

Syria strikes kill 26 fighters, mostly Iranians, say reports
The Observatory said a Syrian army base was hit near the city of Salhab, west of Hama, where Iranian forces are also stationed. Sky News Arabia reported , citing rebel sources, that over 40 people might have been killed.

(MCD) Shares Bought by HPM Partners LLC
Calamos Advsr Limited Liability Corporation holds 285,862 shares or 0.25% of its portfolio. 5,623 were reported by Plancorp Ltd. The fast-food giant reported $1.79 earnings per share for the quarter, beating analysts' consensus estimates of $1.67 by $0.12.

Kim Kardashian feels sorry for Khloe over cheat Tristan Thompson
Like, I don't even know how to describe it besides it's just so f**ked up. 'We were really rooting for Khloe and we still are. "GREAT WIN #OnToTheNextOne", Tristan captioned a photo of himself on the court at Quicken Loans Arena in Cleveland, Ohio.

Palace put Leicester to the sword
Former Palace boss Sam Allardyce claimed Zaha, who has been linked with Tottenham, was worth £40million this time past year . The Eagles doubled their lead on 38 minutes, as Zaha turned provider setting up McArthur for a superb second.

Warriors' Stephen Curry (knee) probable for Game 2 vs. Pelicans
Kerr said before Game 1 that they may consider bringing Curry off the bench and that he would play with limited minutes. It came out well, he's feeling good today and went through the whole practice.

Twin Peaks Star Pamela Gidley Dies at Age 52
She transitioned to a career in film and TV after studying at the Stella Adler Studio of Acting in NY and moving to Los Angeles. Gidley also appeared in several "80s and '90s films including Dudes , Permanent Record , The Blue Iguana and Cherry 2000 ".

80-foot monster wave gives Brazilian surfer world record, judges say
It's been months since he rode it, but a monster wave a Brazilian surfer rode off Portugal has finally been recognized as the biggest wave ever to be surfed.

CervicalCheck controversy - 17 have died
All of the other women affected would also be informed by Tuesday and given an appointment with a clinician free of charge. It is planned that this will be achieved for the majority of women by the end of this week.

Utah Jazz: Three Takeaways From Game 1 Vs. Rockets
Harden scored 13 points in the fourth quarter to ice the game for Houston, though the Jazz still kept it competitive. Donovan Mitchell led the charge as Utah concentrated their attack in the painted area.