China Smartphone Sales Suffer Biggest Decline Ever

Samsung maintains lead on declining global smartphone market as Xiaomi and Huawei make big gains

As per IDC's report, global smartphone shipments reached a total of 334.3 million units in the first quarter of this current year.

As reported in January 2018, China faced its first annual decline in the number of smartphones shipments. Apple has now shifted nearly 50 million iPhone X units worldwide since commercial launch in November, while the iPhone 8 and iPhone 8 Plus shipped 12.5 million and 8.3 million units respectively for second and third position. Rumors say that Apple will come with a mid-tier smartphone and new bezel-less smartphone in about September which boosts the performance of the company.

Apple released three new iPhones previous year, iPhone X, iPhone 8 and iPhone 8 Plus in the technology market. Huawei gets third place with its highest recorded market share of 11.8%, while Xiaomi and OPPO follow close behind.

"In urban China, iPhone X continues to be not only Apple's top performing model but the best-selling model in the market, helping Apple share to increase strongly to 22.1%". The company remains in fourth place in its home market, where Xiaomi generated 58 per cent of phone sales in 2017, according to Canalys.

This is Xiaomi has recorded the highest growth of 8.4% this year, nearly twice last year's level (4.3 per cent).

"Apple has now shifted nearly 50 million iPhone X units worldwide since commercial launch in November 2017", said Juha Winter, Senior Analyst at Strategy Analytics. The 5th entry on the list was Xiaomi Redmi 5A, an extremely low-cost Android device that's taken China by storm. Overall, the Chinese trio is consistently eroding the Samsung-Apple duopoly.

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Juha Winter, a senior analyst at Strategy Analytics attributed the changed design of the iPhone X to be one of the contributors for its success.

Among the top brands, only four manufacturers have seen an increase in shipments in Q1 2018 compared to Q1 2017.

Fifth and sixth position are held by two other Chinese firms Oppo and Vivo, but neither have been able to expand beyond their homeland.

Xiaomi's Redmi 5A also made it to the top five list with around 5.4 million units of the phone being shipped.

The latest ComTech Smartphone OS Market Share report from Kantar Worldpanel reveals some interesting insights into how Apple and Android handsets are squaring up against each other - and highlights some striking differences across various markets. In that quarter one year ago, 21.5-million units accounted for 6.1% of the market - for one device. The filing caps a remarkable turnaround for a company that encountered serious growing pains in 2016 after an over-aggressive expansion disrupted its supply chain and allowed rivals to grab market share. While the Motorola brand did well, it was Lenovo smartphones that registered decline during the quarter.

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