YouTube Refurbishes Its Music Service

`YouTube Music is Google's latest stab at a Spotify rival

Originally launched back in 2015, YouTube Red was a hit for its ad-free experience and original content. The company is also planning to rename the YouTube Red to YouTube Premium. There will be an ad-supported free version and a $9.99/month YouTube Music Premium subscription to remove ads, enable background listening and offline playback.

YouTube Music is available as a free service with advertisement and a paid service that is free of advertisement.

Google will launch YouTube Music on Tuesday (May 22) in the US, Australia, New Zealand, Mexico, and South Korea.

Existing YouTube Premium subscribers will be kept on the current $9.99/month plan for now, and YouTube Premium includes everything that's in YouTube Music too. Then you have YouTube Music, which is more oriented towards music videos, and requires a YouTube Red subscription.

"YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube's tremendous catalog of remixes, live performances, covers and music videos that you can't find anywhere else - all simply organized and personalized".

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YouTube Premium, including the streaming service and original shows will cost $11.99 for new members. We'll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. Both come with a new mobile app and desktop player designed around listening to music and watching music videos, where users can set up play lists and also get recommendations based on previous listening and location.

YouTube is the world's largest video platform that introduced video streaming to the masses.

YouTube will launch a revamped version of its music service, YouTube Red, which comes with extra features like personalised playlists based on individual's YouTube history and other usage patterns, Recode said. Entering the gym? We'll suggest some beats to get the heart-rate going.

All that's available for free to everyone, with the usual YouTube ad inserts included. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But for now, Google Play Music subscriptions are safe and they include access to YouTube Music Premium.

YouTube appears to have pressed the button on the blog post earlier than expected, after industry pundit Bob Lefsetz published his latest daily letter about a demo of the new service given to him by Cohen.

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