Burger joints start social "beef" with "IHOB"

It's not yet clear when or if IHOP will change the signs at its restaurants such as this one in Hialeah Fla

"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's responded Monday. The name is not a permanent change and, yes, they will still serve pancakes.

If you guessed that the "b" stood for burgers, you would have been correct. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco...

The chain, which opened its first restaurant in Burbank, California, in 1958, played along all week, even going so far as changing the signage outside its restaurant in Hollywood to "IHOb".

"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP, one of the most iconic, all-American comfort food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", said Nevielle Panthaky, IHOP's head of culinary.

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Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.

"There are many other brands that are owning the burger space, ' said Allen Adamson, a co-founder of marketing strategy firm Metaforce". "The vast majority of people were having fun with the name change and were trying to solve the riddle".

IHOP's specialty is pancakes, we value IHOP as a place to get pancakes, and we shouldn't forget that IHOP is a place for pancakes. Why mess with a good thing? "But America loves burgers, and America loves IHOP, and we thought this was a fantastic combination to bring America's burgers to an iconic brand like IHOP".

"They have a bar", Rebelez said. "Come try one if you want a new legend in your life".

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