Paving for pizza: Domino's wants to fill your town's potholes

Paving for pizza: Domino's wants to fill your town's potholes

It is not often that something is simultaneously a brilliant marketing ploy and a biting social commentary at the same time, but pizza chain Domino's has managed that in the US. The restaurant chain says it's helping fund road repairs in four towns around the USA, and is asking for suggestions for other communities with crumbling roads in need of fix. Domino's says this will help them ensure the "integrity of pizza remains in tact".

"We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store".

Why is Domino's extending this offer?

Domino's, a longtime provider of pies of the pizza variety, has announced the launch of its new Paving for Pizza campaign in an effort to fix shitty roads that are so shitty they just might impact the delivery of their products. In Milford, DE, a four-man road-crew filled 40 potholes over the course of a day's work. The loose connection between roads and pizza delivery is just enough to give Domino's justification to engage in a major campaign to demonstrate the company's social conscience.

Consternation brewed across metro Detroit this winter and spring over Michigan's comparative lack of road-repair funding.

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The company says it has already worked with four municipalities to help fix roads: Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Nominate your town to be the next to get a makeover from Domino's here. At a restaurant in Johnson City, health inspectors discovered rodent droppings on 14 trays of pizza dough.

What's your take on Domino's commitment? After all, our roads are far from flawless in places and we do have a fondness for pizza.

KFC actually beat Domino's to this idea back in 2009, Fortune said.

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