Apple signs Oprah Winfrey to multiyear programme deal

Apple and Oprah sign a multi-year partnership on original content		
		
	Sarah Perez

       @	   
   	8 hours

With an aim to promote original programming amid the growing video streaming war, Apple has announced a multi-year content partnership with producer-host Oprah Winfrey.

"Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world", the statement said.

Apple has yet to launch its service, whose major competitors will include Amazon and Netflix. According to a report by The Hollywood Reporter, the partnership is non-exclusive as Winfrey will remain chairman and CEO of OWN, her cable network backed by Discovery.

The big picture: Apple has reportedly landed a dozen TV projects since last October but none approach the magnitude of its latest signing.

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She's a media giant who has worked across film, network and cable TV, print, and more as an actress, talk show host, creator, and producer. Apple has recently made similar deals with the likes of Reese Witherspoon, Steven Spielberg, Octavia Spencer, and Kevin Durant, while Netflix has signed former President Barack and former First Lady Michelle Obama in a multiyear deal as well as Shonda Rhimes and Ryan Murphy. Winfrey in December extended her contract with OWN through 2025, OWN and Apple said.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis. Her Harpo Films banner has produced several acclaimed features, most recently Selma, in which she also had a featured role.

75th Golden Globe Awards - Photo Room - Beverly Hills, California, U.S., 07/01/2018 - Oprah Winfrey poses backstage with her Cecil B. DeMille Award.

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