New Algorithm Could Protect You From Facebook Spoilers

Facebook is testing a keyword snooze button

The primary objective of this is to avoid spoilers for specific shows, movies or events, but the applications could spread to avoiding topics you're simply sick of hearing about. Unlike Twitter, Facebook gives its users no option to mute words permanently, but that may change based on the response to this new feature.

Facebook has introduced keyword snooze to allow users to block stories from their news feed.

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"Keyword Snooze", which has officially started rolling out to a percentage of Facebook users, allows profiles to block stories from their news feed containing any keyword the user wants to ignore. However, Facebook has said that it is also working on a "preemptive snooze option" as well, which may help with situations like this. Not ideal if you're about to get a spoiler in the very post you need to look at to snooze the keyword. Then you can hit a drop-down arrow on the post to reveal a "snooze keywords in this post" function. Also, we hear that a "recurring snooze list" is on the way as well. So if you're seeing the latest episode of Westworld a few days after it premieres and you've made a decision to hide any posts about it until then, you won't be able to turn off the snooze option once you've done so. Per the announcement, those who have access to the option will find it in the upper right-hand menu of a post (where the three dots are located). The feature obviously only works on text and needs an exact match of a word, not synonyms.

Muraleedharan says that the option is only for 30 days, but as Facebook tests out the feature, it could likely expand soon.

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