Mercedes readies first Tesla rival in US$12b attack plan

Mercedes-Benz EQC prototype testing in Black Forest

It boasts 402 horsepower and 564 lb-ft of torque, which is impressive, but the EQC's range seems to leave a lot to be desired.

Mercedes and other luxury brands are pushing aggressively into electric cars to challenge Tesla after its success in wooing wealthy buyers with the Model S. Zetsche said that he expects demand for battery-powered vehicles to eat into sales of conventional cars rather than lure new customers. It's bad. It's really bad.

The interior of the EQC takes design cues from consumer electronics. While the allelectric auto hints at the striking future design cues from Infiniti, the Prototype 10 concept's most important feature is its electric powertrain.

Forthcoming models such as the Mercedes-Benz EQC will underpin most automakers' electric vehicle product lines.

Mercedes-Benz has won the race of the big three German brands to introduce an electric mid-size SUV, unveiling the new EQC overnight.

The company meant to invest 10 billion euros ($12 billion) on the electric-car push, but the spending has become "more than that", he said Tuesday, without specifying figures. Mercedes EV comes at a time when GM is investing heavily in a new fast-charging technology, which outpaces Tesla by a factor of 3, allowing a fast-charging of 180 miles in 10 minutes.

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Interestingly, Mercedes says the two electric motors are configured differently: the arrangement up front is "optimised" for efficiency in the low- to medium-load range, while the rear motor "determines dynamism". However, the landscape is projected to change when the premium EVs from German luxury brands arrive.

After the EQC, Mercedes-Benz will release an electric sedan.

Wajih Hossenally, an automotive powertrain analyst with IHS Markit, said that Tesla has a strong hold on the EV market at present.

At the front, large black-panel surface enclosing the headlamps and grille adds to the class. The Mercedes Benz User Experience, or MBUX, includes improved displays and speech-recognition capabilities, along with artificial intelligence and predictive learning abilities.

The EQC crossover would reportedly start production in the Bremen factory in Germany, and it will eventually spread to China and possibly to the company's US plant in Tuscaloosa, Alabama, claim sources.

Inside, louvered trim runs across the dashboard and the doors.

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