A big screen and other impressive tweaks to iPhone

US Mobile is an MVNO service ready to give you $400 off the price of any of the three new iPhones. The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard.

The iPhone X ushered us into the "expensive iPhone" era.

The company said the iPhone XS and iPhone XS Max will have dual-SIM and dual standby technology.

The company, in a bid to bolster its spot in the premium smartphone market, also unveiled an upgraded smartwatch that takes electrocardiograms and detects falls. Apple demonstrated one app, HomeCourt, that uses the camera viewfinder to track and analyse basketball shots to provide real-time feedback that can help players improve their technique.

Apple surprised with a third smartphone, the "lower-end" iPhone XR ($749). This means you might not have to carry around a work and personal phone anymore.

Or if you want an iPhone XS with more memory then you can put down an extra stack of cash and secure all that extra room for photos, tunes and video. But with Apple boosting the average iPhone selling price by almost 20 percent, it still meant a bumper year for the tech firm. The A12 Bionic can process 5 trillion operations per second.

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Apple on September 12 announced the follow-up to the 2017 flagship iPhone X with the newest iPhone XS, XS Max and the "budget" iPhone XR. "I'll have to sell off both", joked one user on the platform.

Apple will start taking preorders for Xs and Xs Max Friday, and they will begin shipping a week later on September 21. Pre-orders begin on October 19, and the phone will ship on October 26.

While it appears that Apple is cutting corners with the display, the iPhone XR is packing similar top notch hardware as the iPhone XS.

To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red. While the former has an OLED display, Apple has opted for an LCD display for the latter.

It basically stuck with the same design from 2014's iPhone 6 models to last year's iPhone 8. The XS has the smallest physical footprint of the three, while the XS Max comes with an enormous screen of 6.5-inches. From our experience, the iPhone 8 Plus can last longer than the iPhone X on a single charge, so the iPhone XR could be the best model for battery life. Well, the pricing starts a lot lower than for the iPhone XS, but the differences between European and US pricing are still very much there.

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