Apple announces three new iPhones amid leaks

Apple iPhone

"Don't expect massively disruptive new features but smart pricing repositioning around an enhanced iPhone X, enabling Apple to increase the overall average selling price of its smartphone lineup", said Forrester analyst Thomas Husson.

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. This gives the device a bigger display than an iPhone 8 Plus in a smaller overall handset.

The iPhone XR takes the notch, minimal bezels and a big screen, and packs them into an affordable iPhone.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS.

The new top model, called iPhone XS Max, has a 16.5-centimetre screen with a "super retina" edge-to-edge OLED display with richer colours. They also come with Face ID facial recognition for unlocking the device and a richer display. If you've seen an iPhone X, these new phones will look very familiar.

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Apple Watch Series 4 is priced at $399 for the GPS version and $499 for the GPS + Cellular model.

iPhone Xs, Xs Max and Xr. The iPhone XS starts from $999 for a 64-gigabyte device, and the iPhone XS Max starts from $1099 for a 64G device. However, Battery life is supposed to last an hour and a half longer than the iPhone 8 Plus does in a given day.

The event, which is scheduled to start at 6pm United Kingdom time, will see Apple unveil three new iPhones and a brand-new Apple Watch as well. Users will have the option to insert one physical SIM and then set up a second plan on an integrated eSIM already inside the phone. In video mode, the iPhone Xs and Xs Max can record stereo sound.

While it is the market leader, the Apple Watch still doesn't sell in high enough quantities for Apple to break out individual unit sales like it does for Macs, iPads, and iPhones. The device could look the same as its predecessor, but include internal improvements such as a faster processor and updated camera, as is standard with off-year "S" updates.

You'll be able to pre-order the iPhone XR beginning Friday, October 19, and it will hit stores on Friday, October 26, in more than 50 countries. Apple Watch series 4 is coming out, too! It also means developers might have a harder time taking advantage of those features if Apple decides to remove any more.

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