Apple reveals yet another iPhone to keep gadget fans satisfied

Iphone 8 loses a quarter of its value in a few hours

The iPhone XR, which was also rumored to be named the iPhone XC, is expected to be a rare budget option from Apple, using an LCD screen as opposed to a nicer, more expensive OLED screen.

If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time previous year.

While the big reveal was Apple's largest phone yet, the 6.5 inch iPhone Xs Max, I was more impressed by the silicon that drives it. It's not cheap, no, and it won't quiet those who still wish Apple embraced expandable storage, but at least we get IP68 water and dust resistance to salve our misery this year.

The new iPhone XS and XS Max feature IP68 waterproofing, 3D Touch, a faster, more secure Face ID and Apple's new A12 Bionic chip.

Unlike the iPhone XS, this one comes in a variety of six different colours including: white, blue, yellow, black, coral and even a Product RED version right off the bat.

The iPhone XR goes up for pre-order on Friday, September 14.

"We want to reach as many customers as we can with this incredible technology", Apple marketing chief Phil Schiller said Wednesday during an event at Apple's Cupertino, California, headquarters.

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Tech columnist Geoffrey A. Fowler tries out the $1099 iPhone Xs Max, with a 6.5-inch screen -the largest Apple has ever sold. While its removal can be seen as penny pinching (and with Apple you never know), the actual use that adapter got is of suspect, considering most people just use the bundled EarPods or possibly get the AirPods. Many analysts have suggested that the XR will start at around £700 while the XS and XS Max will cost anywhere between £999-£1,200.

The device only has one camera - a 12-pixel wide-angle camera - but Apple added a similar portrait feature found in its dual camera devices, which blurs the background. In real time, the processor in the iPhone instantly detects and displays performance metrics-the speed of the ball as it leaves the player's hand, the release angle of each shot, even the position of the player's legs.

Will we get one more thing? The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.

"Did they really name the new iPhone the 'excess"?' XS? Although if Apple has hidden any extras up its sleeves, it could easily reach the 2-hour mark. It also will have a bigger battery and longer battery life than the iPhone Xs, but is otherwise identical in terms of features.

The iPhone XS has the biggest battery ever put in an iPhone. It's faster, with a new 7nm A12 Bionic processor, has up to 512GB in storage and has dual-SIM support.

AirPower Wireless Charging Mat - this was announced quite a while ago, and should have launched in the spring.

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