Alabama pastor cuts up Nikes during sermon in Kaepernick protest

School principal faces backlash after condemning Nike Kaepernick campaign on private Facebook page

Kaepernick is part of Nike's 30th anniversary of its "Just Do It" tagline. The analyst added that when you think about Nike's core customer, who he described as predominantly men of color or wealthy women, "they are probably a little bit more aligned with the messaging that Nike was bringing with that ad and therefore was incremental positive", he said.

A Harris Poll shared this week with ESPN found that while Nike faced practically no negative public perception at the end of previous year, 17 percent of the general public now see it negatively.

President Donald Trump publicly criticized Nike for its partnership with Kaepernick, tweeting that the company was "getting absolutely killed with anger and boycotts". In the 35-to-44 age bracket, the decision earned support among a majority, 52 percent, compared with 37 percent who were against it.

"In the end, the net follower gains and possible record likes by Americans, as well as the company's consumer demographic, lead us to believe that the Kaepernick ad campaign was a positive for the brand and likely its sales", writes Svezia, who rates Nike "outperform".

During one of the opening games of the National Football League season last week, two players for the Miami Dolphins knelt during the anthem.

Amazon’s Jeff Bezos unveils $2 bn fund for homeless, others
Amazon founder Jeff Bezos is to launch a $2bn (£1.53bn) fund to help homeless families and launch pre-schools in poor communities. The fund will also launch and operate a network of high-quality Montessori-inspired preschools in underserved communities.

The quarterback has not played in the NFL since the 2016 season, when he began kneeling during the national anthem to raise awareness about police brutality against African-Americans and other racial injustices. The Kaepernick ad has invaded every corner of the internet, and has been memed to death by both the right and the left. ESPN business insider Darren Rovell revealed just how the ads impacted Nike as a company.

That is better than the 17 percent rise over the same period in 2017, according to data from Edison Trends.

"This premeditated move was another subtle but significant sign of [Nike's] strength and confidence in its position in the marketplace, one that likely does more good than harm", he said.

You can read the full breakdown of the poll here. The divide became more pronounced along political lines, with Republicans disapproving 89 to 7 percent, and Democrats approving 79 to 14 percent. Live interviewers call landlines and cell phones.

From September 6-9, Quinnipiac University surveyed 1,038 voters nationwide, with a margin of error of +/- 3.7 percentage points, including design effect.

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