IPhone XR: Apple unveils iPhone XR starting at £749

Woman holding iPhone Xs with AR

"Did they really name the new iPhone the 'excess"?' XS? Both the iPhone XS and XS Max are the first iPhones to come with Dual-SIM and e-SIM support. It's also larger than a double-wide Snickers bar, a Batman toy and the heel on a pair of red 6-inch stilettos.

"The device features a 6.1" "Liquid Retina" all-screen LCD display (with Apple's signature notch), Apple's "most durable" glass to date.

Although it didn't sell quite as analysts anticipated, the iPhone X still emerged as the most popular in Apple's line-up, according to Cook.

While boasting new levels of waterproof technology and a better camera, the reveal wasn't particularly shocking when compared to previous iterations of the iPhone.

As before, the dual cameras include a wide-angle and a telephoto lens, with are both equipped with optical image stabilisation.

Processor. The A12 Bionic chip found in all the new models skates out to the jagged edge of silicon chip design.

This gives the phone up to 15% faster performance cores and up to 50% faster graphics performance.

A big screen and other impressive tweaks to iPhone
But with Apple boosting the average iPhone selling price by almost 20 percent, it still meant a bumper year for the tech firm. The XS has the smallest physical footprint of the three , while the XS Max comes with an enormous screen of 6.5-inches.

Apple's new products aside, it's worth noting that Apple today seemingly axed a number of existing iPhones from its product lineup.

Apple iPhone Xr models rest on a table during a launch event on September 12, 2018, in Cupertino, California.

Apple also introduced a fourth generation of Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device.

The next major update to the iOS will be released next Tuesday, followed a week later by a Mac software update.

'The iPhone Xs Max price reflects the name.,' Twitter user @juhasaarinen wrote. New iPhones shipping to Hong Kong, China and Macau will all have SIM trays that can hold two SIM cards each. Likewise, buyers will have to shell to Rs. 1,09,900, Rs. 1,24,900, and Rs. 1,44,900 for the 64GB, 256GB, and 512GB storage options of the iPhone XS Max, respectively. While its removal can be seen as penny pinching (and with Apple you never know), the actual use that adapter got is of suspect, considering most people just use the bundled EarPods or possibly get the AirPods.

Apple also announced the iPhone XR during the presentation. The iPhone XR comes with a 12 MP, single rear camera. Taken together, they help explain why Apple has little to fear from cut-rate Chinese smartphones or from the newly upgraded smart watches from Samsung. Even a new version of the Apple Watch, called Series 4, has a 30 percent larger screen, making it fit even more information.

They start at $599 with Global Positioning System, and $749 with Global Positioning System and cellular. In 2016, the price of the iPhone 7 Plus topped out at $969.

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