Japanese carmaker Nissan cashes in on Naomi Osaka's US Open tennis victory

Naomi Osaka CC by 2.0 via Wikimedia Commons

Naomi Osaka has been thrust into the media spotlight having beaten Serena Williams at the 2018 US Open, becoming the first Japanese tennis player to ever win a Grand Slam title in tennis.

Umpire Carlos Ramos believed Williams's coach Patrick Mouratoglou, watching from the stands, was giving her hand signals.

"I just don't understand ... if you're a female you should be able to do even half of what a guy can do", Williams said in her latest interview which echoed her feelings after the match.

Japanese tennis star Naomi Osaka has been announced as the brand ambassador for Nissan, the auto maunufacturer announced on Thursday. For me to say "thief" and for him to take a game, it made me feel like it was a sexist remark.

"It isn't the first time you have had to deal with unfair judgment against you, and yet you have this wonderful ability to come back with such courage and grace", she said, before steering the conversation away from the US Open drama.

Now on a "six-figure" salary with Adidas that will expire this year, the 20-year-old Japanese-Haitian athlete is reportedly signing a contract with the apparel label worth an estimated $8.5 million a year.

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Ramos came under fire from prominent figures in the world of tennis, including Billie Jean King, while the WTA also backed Williams' claims of sexism.

Mouratoglou admitted he was trying to get a message to Williams, but also insisted it was a common practice in tennis.

The Japanese player's breakthrough triumph in NY was overshadowed by an explosive row between her opponent Serena Williams and umpire Carlos Ramos. "If it was wrong or right, I'm not the judge", said Bryan, a doubles specialist. An indignant Williams emphatically defended herself, denying she had cheated.

"In Japan, they assume that biracial athletes have physical advantages", she said. She was called on three violations over the course of the match. Along with the warning on coaching, Williams was docked for smashing her racket in frustration that led to a point loss.

When Ellen asked Osaka what Serena whispered in her ear at that moment, Osaka smiled.

Serena Williams yells at umpire Carlos Ramos during her Women's Singles finals match in New York City on September 8, 2018. Will rules change in Serena's matches?

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