Jobs to be created at Tesco's new Jack's discount store in Chatteris

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     BATTLE Tesco is launching a new chain to rival Lidl and Aldi

Opening the Chatteris supermarket, Tesco chief executive Dave Lewis said the focus of Jack's would be on great tasting food that is grown, reared or made in Britain at the lowest possible prices to bring customers outstanding value.

This chain, of which the first two stores will open to the public on Thursday in the centre and the north of England, is called "Jack's", after the name of the founder of the group at the beginning of the Twentieth century, Jack Cohen, according to a press release published Wednesday.

You've got to hand it to Dave Lewis - the decision to launch a new chain of budget stores is certainly ballsy.

The name honours Jack Cohen, who founded the business which ultimately became Tesco nearly a century ago.

Branding is seen outside Tesco's new discount supermarket Jack's, in Chatteris, Britain, September 19, 2018.

British provenance will be a key point of difference for Jack's, with eight out of 10 products grown, reared or made in Britain.

The tie-up between Tesco's two nearest competitors, which regulators today said would be scrutinised in depth, is also driven, at least in part, by the rise of the discounters.

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We met John, who has worked at Tesco since 2007, in the carpark.

Discount retailers such as Aldi and Lidl are growing increasingly popular in the United Kingdom, and the German chains have a combined 13.1% market share of the UK's grocery market.

Tesco now has a 27.4 percent share of Britain's grocery market, according to the latest industry data, although it could be overtaken by Sainsbury's proposed 7.3 billion pound takeover of Asda.

The retailer said Jack's stores would be a mixture of entirely new sites, sites adjacent to existing stores and a small number of converted Tesco stores.

Mr Lewis said: "Jack Cohen championed value for customers and changed the face of British shopping".

They have responded with lower prices and better service, although analysts say that with Aldi and Lidl growing at 10 percent each year it makes sense for Tesco to try and capture some of that growth. New data reveals that the pair have doubled their market share to a touch over 13pc. Not.

It simply said it will be "sharing some exciting news" and did not give further detail, but earlier advertised for staff for a "new store format" in Chatteris. They stock much less variety, which keeps operations leaner, and they specialise in "pile 'em high" seasonal offers, with stock that is for sale until it's gone.

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