Google rolling out student pricing for YouTube Premium and Music Premium

Google rolling out student pricing for YouTube Premium and Music Premium

YouTube is embarking on a bold new strategy regarding its original content, with the Google-owned video platform set to provide users with free, ad-supported versions of its YouTube Originals shows, as reported by Variety.

YouTube-which began its subscription service, originally titled YouTube Red, in 2015-is also shifting its thinking about paid subscriptions.

YouTube's paid option will still remove ads from originals as well as all other videos, and it comes with music streaming privileges.

The dozens of previously released shows and movies in YouTube Premium, such as the first season of popular action comedy "Cobra Kai", will remain behind the paywall, the company said. Even then, YouTube's original programming won't go away entirely, but it seems that the amount of content it produces will be reduced as a cost saving measure.

The company said the move was aimed at satisfying growing worldwide user interest in original programming and advertiser demand to associate with special content.

UNIFOR not letting GM leave Oshawa without a fight
But I think what is really positive is that the workers are back at the plant today and they are doing what Canadians do. He said the move was part of a wider need to stay nimble and adapt, especially after the 2008 recession.

YouTube has already experimented with this model, so it wouldn't be surprising to see it implemented on a larger scale in the future. You can read a statement from the streaming site below. But doing so also means shelling out $15 a month, though you do get the added perks of ad-free and offline viewing.

The big picture: YouTube tried for years to compete with heavyweights Netflix, Hulu and Amazon but seemingly wasn't able to loosen their collective grip on the original content industry.

Going against the grain, YouTube is reportedly scaling back its original content plans.

But with two billion users across the globe, YouTube has a huge audience for ad-supported content.

It's a dilemma that YouTube has been wrestling with for years, and according to some industry insiders, it's the reason why YouTube has struggled to create a successful for-pay subscription service.

Related News:



Most liked

Kawhi Leonard responds to shade from Gregg Popovich
He played just nine games with the Spurs last season due to a quad injury, but has been a dependable force for the Raptors this season.

Braves make free agent splash with Josh Donaldson, Brian McCann
Last year, he only played 36 games with the Blue Jays before being dealt to the Cleveland Indians at the trade deadline. The Blue Jays wanted to wash their hands of the entire situation, that's how much the relationship had soured.

Terrorist Naveed Jatt who killed journalist Shujaat Bukhari gunned down by forces
Soon after his escape from the Srinagar hospital, he was spotted in south Kashmir along with the commanders of Hizbul Mujahideen. He allegedly emerged on CCTV footage, along with two other militants, escaping from the site of Bukhari's murder on a motorbike.

Wedding festivities begin for Priyanka Chopra, Nick Jonas with puja
Meanwhile, NickYanka are prepping-up for their destination wedding which will take place in Umaid Bhawan Palace, Jodhpur . Priyanka shared a photo to Instagram showing Nick , Sophie, Joe and some of her family and friends on Tuesday (Nov. 27).

Cavaliers trade Kyle Korver before matchup against the Thunder
Per Woj , the picks in question are the Jazz's 2020 second round selection and a 2021 second-rounder from the Washington Wizards . Burks' expiring contract - $11.53 million - could have value prior to the February trade deadline.

Trump Tweets Skepticism About Possible Mueller Report On Russia Probe
He has repeatedly railed against the probe, calling it a "witch hunt" and attempting to undermine Mueller's credibility. There's their account and there's our account and then the American public will have to judge their credibility'".

Kevin Owens Issues WrestleMania Challenge To Elton John
Following Tuesday night's cancellation, it was revealed that Wednesday night's show, in Tampa, Florida , has also been axed.

Scientist Who Gene-Edited Babies Speaks at Conference, Addresses Controversial Research
The Crispr gene editing tool he claims to have used is not new to the scientific world, and was first discovered in 2012. The case has damaged China's worldwide reputation in the field, said the Chinese Union of Life Science Societies.

UEFA Europa League match FC Vorskla v. Arsenal FC relocated to Kyiv
But UEFA confirmed on Tuesday night that the fixture will now take place in Kiev due to security concerns. UEFA found the best decision to play and also with protecting everybody, us and them.

IPhone buyers could 'very easily' stand paying 10% more with China tariff
President Donald Trump is sending signals that the USA may impose more tariffs on China as he heads to the G-20 meeting in Argentina this week.

GOP Racist Cindy Hyde-Smith Wins Senate Race in Mississippi
Trump himself has also become far more engaged, calling Hyde-Smith last week to express concern about her flailing campaign. She said the " public hanging " comment was "an exaggerated expression of regard" for a fellow cattle rancher.

PSG made Liverpool look like butchers, complains Klopp
Liverpool bookings, and constant interruptions for apparent injuries to PSG players, infuriated Klopp. Borussia Dortmund also qualified following their goalless draw with Club Brugge.

Storm Diana to bring gale-force winds to Preston
Winds will also turn northwesterly across Northern Ireland later, transferring the main focus to northern areas here. The adverse weather conditions caused ferry journeys between Portsmouth and the Channel Islands to be cancelled.

Nintendo Switch Sales Top the Wii's Over Thanksgiving Weekend
Their current console, the Switch , drove Nintendo to a weekend that aw them sell $250 million worth of product. Hardware sales grew 115% compared to the same period in 2017.

Holy cow! Meet Knickers the giant steer, too big to be slaughtered
At 194 centimetres high, WA-born steer Knickers is believed to be the tallest in Australia - and one of the tallest in the world. Per the Guinness World Records , the tallest living steer is Bellino, an Italian Chianina ox who stands at 6 feet, 7 inches.