Epic Games confirms it's launching its own store

Epic Games to undercut Valve with own PC games store

The store's revenue share model makes it attractive for publishers who might upload their games to the Epic Games Store and to Steam to reach a wider audience.

Where revenue goes to when it comes to game development and digital retailers has often been a point of contention.

It is nearly certain that Epic's store won't have games from Ubisoft, Electronic Arts, Blizzard, and other game developers or publishers that operate their own Store. Following the end of that exclusivity deal, Epic Games allowed users to download Fortnite from their own website.

Steam took off in 2006 when it was opened up to non-Valve games, a process accelerated with its Greenlight initiative in 2012 to encourage independent developers to publish their games on Steam. On top of that, if the title uses Epic's Unreal Engine, then Epic will cover 5% of the royalty for using the engine out of that 12%.

William Nylander's contract impasse is haunting Kasperi Kapanen's dreams
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Content creators will also be able to get in on the fun through the Epic Games Support-A-Creator program, which appears to contain some sort of optional referral program that developers can set up. However, the number of games on offer, at least initially, will be much lower. However, you won't be excluded if you use Unreal 4. Epic's new plan removes these milestone requirements, offering a generous 88% for all developers opting into its platform, with its 12% take undercutting Steam's lowest by 8%. The math is quite simple: "we pay around 2.5 per cent to 3.5 per cent for payment processing for major payment methods, less than 1.5 per cent for CDN costs (assuming all games are updated as often as Fortnite), and between 1 and 2 per cent for variable operating and customer support costs". The latter is still nearly twice as large as Epic Games' commission.

The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.

Epic Games have yet to announce when Creative Mode will be released, but it's likely to be included as part of the Season 7 launch on Thursday, December 6.

You are likely aware that The Game Awards will be featuring Fortnite, and you might know that some kind of a "World Premiere" is planned at the event.

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