Allo, goodbye: Google is killing off the messaging app

Google Hangouts Chat RCS

"Allo will continue to work through March 2019".

Yesterday, we reported that Google was rumoured to be shutting down Allo pretty soon. In March 2019, all Allo messages and backups will be deleted. After the company announced Allo development had been "paused" back in April, a new report claims the app will be completely discontinued. He says that Hangouts is not going to be killed, at least not for all, but Allo is definitely dying. Moreover, the American-tech giant had also lost its Allo lead - Amit Fulay to Facebook earlier this year in January.

Google's big bet this time is on Messages, a chat experience based on RCS that the company builds into the Android device to position it as a direct competitor to Apple's iMessage.

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Hopefully once all this is over we'll have some sort of instant messaging system that makes sense rather than the plethora of options Google now makes us all suffer.

The other report I referenced at the start of this involved Allo, Google's never-popular-because-it-had-major-flaws messaging app. "By refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we're focused on delivering a simpler and more unified communications experience for all of you", writes Klainer.

"Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", the company added. The company is well known for introducing (and killing) new messaging services every few years so we're not surprised to see the death of Allo, but we hope that Google can finally nail a single messaging app. Today the company announced an easier way to send video messages to your contacts. We know that's happening, we just don't know when. All users will be moved to the Slack-like Hangouts Chat and video conferencing app Hangouts Meet-it did the same thing with G Suite users-but there's no word on when this will happen. Enter your email to be subscribed to our newsletter.

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