Apple and Samsung team up on iTunes for Samsung 2019 TVs

"AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide", the company announced on Sunday at the CES 2019 here.

The app will allow users to access hundreds of thousands of movies and TV episodes, including 4K HDR content - either by using their existing iTunes library or by purchasing new content through the app.

Samsung and Apple have always been competitors in the smartphone market and what makes the move even more significant is the fact it's the first time Apple has allowed third-party devices, other than Windows PCs, to access its video library. The app will also be compatible with Samsung's Smart TV platform, working with Samsung's Universal Guide, Bixby and Search features. The deal also signals that "peak iPhone" is very real and that Apple is looking for ways in which it can supplement its revenue in the face of a declining iPhone market.

That policy is changing, with Apple's AirPlay 2 streaming platform coming to three major TV manufacturers this year. AirPlay 2 will allow users to stream content from their iPhone or iPad to their TV to enjoy things like playing videos, or even music, podcasts, etc. This will allow you to push your photos, videos, music and other contents from your iPhone and iPad seamlessly onto their TVs.

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However, the Apple TV box, which lets owners watch iTunes as well as services such as Netflix, has been adopted by a fraction of consumers due to the rise of cheaper alternatives from Amazon and Google, as well as televisions that have streaming services already built in. Samsung has long struggled to create its own content services, and in recent years made a decision to instead rely on partnerships with companies like Spotify, Google and now Apple.

Vizio TVs will also be getting HomeKit support and AirPlay 2 but no report of iTunes for Vizio. "With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri".

Apple wasn't kidding when it said that AirPlay 2 was coming to more devices with VIZIO now joining the bandwagon set in motion by Samsung. Considering that Apple does not have a large format display of its own, its about time that there is a way to do this without paying for extra and unnecessary hardware. The app is due to launch in Spring 2019.

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