Spotify Is Planning to Ban Users Who Use Ad Blockers

Spotify Is Planning to Ban Users Who Use Ad Blockers

That said, an explicit banning of ad blockers is an expected move.

Music streaming service Spotify is cracking down on those abusing its free ad-clad package by introducing a zero-tolerance policy against ad blockers. Users who kept on using ad blockers were promptly shown out the door, their accounts effectively terminated. 2% of all Spotify accounts utilize an ad blocker according to a March 2018 report, which led the company to begin monitoring and suspending accounts suspected of using the programs.

Taking a look at Spotify's updated terms of service you'll spot a new clause under the "User guidelines" section. If you have a free account on Spotify, you can circumvent the banner ads and commercial breaks by installing an ad blocker on your browser, cutting off the service's only means of making money off of you.

Now, the updated ToS, which come into effect on March 1, allow Spotify to delete an account instantly and without having to inform the owner first. During the time, Spotify also stopped access to unauthorized Android apps that let people access the platform without ads.

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It was reported that some 2 million Spotify users were blocking ads to avoid subscribing to its Premium account which charges US$9.99 per month and comes with no ads. No warnings, and no second chances.

Spotify, reporting fourth-quarter earnings this week, said it has 116 million ad-supported monthly active users and that it generated $198 million in ad revenue.

Last week, the company had announced that it was going to acquiring Anchor and Gimlet Media which produce podcasts such as Reply All and Crimetown respectively.

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